Marketing - Leadership Role

– Marketing (Leadership Role)

Organization: Lovely Professional University (LPU)

Location: Jalandhar, Punjab (Work from Campus)

Experience: 8–16 Years

Employment Type: Full-Time

Location: Jalandhar, Punjab (Work from Campus)

About the Role

Lovely Professional University (LPU) is seeking an experienced and dynamic BTL Marketing professional to lead high-impact on-ground marketing initiatives aimed at enhancing brand visibility, driving student acquisition, and strengthening market penetration. The ideal candidate should have extensive experience in planning, executing, and managing Below-the-Line (BTL) marketing campaigns across diverse geographies while working closely with cross-functional teams to achieve organizational objectives.

Key Responsibilities

• Develop and execute comprehensive BTL marketing strategies aligned with institutional growth objectives.
• Plan and manage large-scale activation campaigns, roadshows, education fairs, seminars, workshops, campus connect programs, and promotional events.
• Design innovative customer engagement initiatives to maximize lead generation and conversion.
• Lead regional marketing activities across multiple states by coordinating with internal teams, agencies, and channel partners.
• Build and manage strong relationships with schools, colleges, coaching institutes, educational consultants, and strategic partners.
• Identify new markets and execute localized marketing campaigns to increase brand awareness and student outreach.
• Manage end-to-end execution of branding activities including kiosks, exhibitions, outdoor promotions, and experiential marketing.
• Monitor campaign effectiveness, analyze ROI, and prepare detailed performance reports with actionable insights.
• Manage marketing budgets, vendor negotiations, procurement, and agency performance to ensure cost optimization.
• Collaborate with Digital Marketing, Admissions, Creative, Public Relations, and Outreach teams to execute integrated marketing campaigns.
• Ensure timely execution of all marketing initiatives while maintaining brand consistency and quality standards.
• Lead, mentor, and develop regional marketing teams to achieve business targets and operational excellence.

Desired Candidate Profile

• MBA in Marketing or equivalent qualification from a reputed institution.
• 8–16 years of experience in BTL Marketing, Brand Activation, Trade Marketing, Field Marketing, or Marketing Operations.
• Proven experience in planning and executing large-scale BTL campaigns across multiple regions.
• Strong understanding of education marketing, consumer engagement, event management, and activation strategies.
• Excellent stakeholder management, negotiation, and vendor management skills.
• Demonstrated ability to manage large marketing budgets and deliver measurable business outcomes.
• Strong analytical, planning, presentation, and project management skills.
• Willingness to travel extensively for campaign execution and market development.
• Prior experience in Higher Education, EdTech, Consumer Brands, Telecom, FMCG, Retail, or Service Industries will be preferred.

Key Skills

• BTL Marketing
• Brand Activation
• Field Marketing
• Event & Exhibition Management
• Lead Generation
• Trade Marketing
• Market Expansion
• Vendor & Agency Management
• Campaign Planning & Execution
• Budget Management
• Regional Marketing
• Stakeholder Management
• Marketing Analytics
• Team Leadership
• Strategic Planning

Why Join LPU

• Opportunity to lead one of the largest education marketing ecosystems in India.
• Work on large-scale national marketing campaigns with significant brand impact.
• Collaborative, innovation-driven, and high-performance work culture.
• Excellent leadership exposure and career growth opportunities.

Interested candidates may share their updated profile at:[HIDDEN TEXT]