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Job Description
- Developing the plan / strategy for the brand ( Operational and Strategic Plan) & gaining support from internal and external stakeholders
- Leading the innovation agenda from Ideation to Launch as per Brand Strategy
- Ensuring timely Implementation of brand plans for HCPs as per annual brand plan calendar
- Identifying and drawing up any corrective action plan required based on opportunities and challenges
- Constantly tracking brand performance on various performance matrix of Internal & External data trends
- Build plan and equity for KOL / KBL Management
- Handle brand P&L and liaison with all the stakeholders
- Measure and report performance of all marketing campaigns and assess ROI and KPIs
- Work Experience
- Mimimum 6-7 years work experience in Product Management
- Education
- Masters in Marketing
- Competencies
- Customer Centricity
- Strategic Agility
- Developing Talent
- Collaboration
- Result Orientation
- Stakeholder Management
- Innovation & Creativity
- Process Excellence
- Developing the plan / strategy for the brand ( Operational and Strategic Plan) & gaining support from internal and external stakeholders
- Leading the innovation agenda from Ideation to Launch as per Brand Strategy
- Ensuring timely Implementation of brand plans for HCPs as per annual brand plan calendar
- Identifying and drawing up any corrective action plan required based on opportunities and challenges
- Constantly tracking brand performance on various performance matrix of Internal & External data trends
- Build plan and equity for KOL / KBL Management
- Handle brand P&L and liaison with all the stakeholders
- Measure and report performance of all marketing campaigns and assess ROI and KPIs
- Work Experience
- Mimimum 6-7 years work experience in Product Management
- Education
- Masters in Marketing
- Competencies
- Customer Centricity
- Strategic Agility
- Developing Talent
- Collaboration
- Result Orientation
- Stakeholder Management
- Innovation & Creativity
- Process Excellence
Skills
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