Personal Brand And Content - Founders Office

About the role

Youll be the creative force behind our founders personal brand — the person who turns her point of view, expertise and personality into content that people remember. This is a rare role that sits at the intersection of storytelling, social media, PR and personal branding. You wont just write; youll shape how one of Indias most recognizable voices in womens finance shows up across every channel.

If youre a storyteller at heart, obsessed with narrative and genuinely excited by the craft of building a persona online, this is for you.

What youll do

• Own the founders personal brand narrative end-to-end — define the voice, the themes, the story arcs, and how they evolve over time.
• Script, draft, finalize and execute video content, working hands-on with a production team from concept to final cut.
• Write across formats — video scripts, social captions, LinkedIn thought-leadership, talking points, bylines, interview prep and podcast briefs.
• Ensure consistent, high-quality coverage across every channel: social media, podcasts, news/PR, events and owned platforms — and keep that presence well-maintained, not sporadic.
• Build and run a content calendar for the founder, staying ahead of moments, trends and conversations worth entering.
• Partner with design, video and social teams to bring ideas to life.

What were looking for

• 3–5 years in content, copywriting, scriptwriting, social media or communications — bonus if youve handled a personal brand, founder profile or public figure before.
• A genuine storyteller: you think in narratives, hooks and human moments, not just deliverables.
• Strong writing range — you can move from a punchy Reel script to a considered op-ed without losing the voice.
• Comfort owning video from script through shoot to publish and coordinating a team to get there.
• Sharp instinct for what works on each platform.
• Self-driven, organised, and excited by the idea of shaping how someone shows up to the world.

Nice to have

• Experience in fintech, finance or a mission-led brand.
• Comfort with Hinglish and a warm, peer-to-peer tone.
• Familiarity with AI content tools for scripting/video