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Job Description
Job Title: Account Executive - CPL
Location: Gurugram / Remote
Experience: 1–2 Years
Industry: Digital Marketing / Affiliate Marketing / Performance Marketing
Job Overview:
We are looking for a detail-oriented and performance-driven CPL (Cost Per Lead) Operations Executive to manage end-to-end lead generation campaign operations, client servicing, and publisher management. The ideal candidate should have hands-on experience with affiliate tracking platforms like Everflow, Trackier, ClickFlare, HasOffers, Cake, or similar tools, along with a strong understanding of the affiliate marketing ecosystem.
Key Responsibilities:
- Manage and execute CPL campaigns across multiple verticals such as Insurance, Finance, Home Services, Education, etc.
- Handle end-to-end campaign operations including setup, optimization, monitoring, and scaling
- Act as the primary point of contact for clients, ensuring smooth communication and timely execution
- Build and manage relationships with publishers/affiliates to drive high-quality lead generation
- Optimize campaigns based on KPIs such as lead quality, approval rate, conversion rate, and ROI
- Coordinate with internal teams (media buying, tech, and analytics) for seamless campaign execution
- Troubleshoot tracking and postback issues to ensure accurate lead attribution and reporting
- Analyze campaign data and share actionable insights to improve performance and scalability
- Ensure campaigns comply with client guidelines, compliance standards, and traffic quality benchmarks
Required Skills & Qualifications:
- 1–2 years of hands-on experience in CPL / Affiliate Marketing
- Working knowledge of tracking platforms like Trackier, ClickFlare, Everflow, HasOffers, Cake, or similar tools
- Strong understanding of publisher management and client servicing
- Familiarity with CPL, CPA, and lead generation models
- Good analytical and reporting skills with the ability to interpret campaign performance data
- Strong communication and negotiation abilities
- Ability to multitask and manage multiple campaigns simultaneously
Preferred Qualifications:
- Experience handling US market campaigns
- Knowledge of verticals like Insurance, Medicare, Debt, Solar, or Home Services and other CPL verticals is a plus.
- Exposure to traffic sources such as Google, Facebook, Native, Push, Email, or SMS marketing
What We Offer:
- Opportunity to work on high-scale international lead generation campaigns
- Growth-oriented and performance-driven work environment
- Hands-on exposure to advanced tracking tools and affiliate platforms
- Competitive salary with attractive performance incentives
Skills
Affiliate MarketingDigital MarketingCampaign PerformanceMediaOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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