Creative Strategist Performance Marketing

Job Title: Creative Strategist – Performance Marketing

Job Mode: On-Site (5 Days Working)

Employment Type: Full-time

Location: 1st Floor, Tower-A, Unitech Cyber Park, Durga Colony, Sector 39, Gurugram, Haryana – 122003

Role Overview

We are looking for a Senior Creative Strategist who can blend performance data, creative thinking, and brand strategy to drive high-impact campaigns across Meta and Google.

This role is ideal for someone who can turn CTR and conversion insights into winning creative strategies, build strong pitch decks, shape UGC-led campaigns, and partner with creative, media, and account teams to improve performance at scale.

Key Responsibilities

• Analyze creative performance across key metrics such as CTR, Hook Rate, Thumb Stop Rate, CVR, CPA, and ROAS to identify opportunities and optimize campaign outcomes.
• Develop actionable creative strategy recommendations based on performance insights, audience behavior, and funnel stages (TOF / MOF / BOF).
• Own CTR reports, creative performance summaries, and insight-led review decks for internal and client-facing presentations.
• Lead the creation of strategy decks for new business pitches, campaign launches, creative refreshes, and scaling opportunities.
• Build and strengthen brand positioning across performance campaigns while ensuring consistency in messaging and creative direction.
• Drive UGC strategy by identifying winning hooks, storytelling formats, and creator-led content approaches that improve engagement and conversions.
• Conduct competitive and creative research using platforms like Meta Ads Library and Google to identify market trends, messaging gaps, and differentiation opportunities.
• Collaborate closely with creative, media, and account teams to align campaign execution with both performance goals and brand objectives.

Skills & Qualifications

• Strong understanding of Google and Meta advertising ecosystems
• Ability to analyze creative performance metrics and campaign insights
• Strong strategic thinking and analytical ability
• Excellent presentation and deck-building skills
• Strong communication and storytelling capabilities
• Ability to convert performance data into clear creative strategy

Success Metrics

• Quality and insight depth of CTR & performance reports
• Strength and clarity of strategy decks
• Impact of creative strategies on campaign performance
• Contribution to business development and client growth
• Effectiveness of UGC and brand communication strategies