Senior Marketing Manager - Campaigns

• Work closely with creative teams (internal or external) to develop compelling and relevant marketing content tailored to each campaign and target audience. This includes text, visuals, videos, and interactive elements.
• Ensure all marketing materials are consistent with brand guidelines and effectively communicate the value proposition of our programmes.

• Execute marketing campaigns across a variety of channels, including but not limited to WhatsApp, email marketing, social media platforms, webinars, and potentially traditional marketing methods.
• Manage and optimize campaign execution to ensure timely delivery and maximum impact.

• Collaborate effectively with internal sales teams to ensure alignment between marketing efforts and sales objectives. Provide them with necessary resources and support for campaign follow-up.
• Liaise with external agencies (e.g., for event management, content creation) to ensure seamless execution and adherence to timelines and budget.

• Establish key performance indicators (KPIs) for each campaign and diligently monitor performance against these metrics.
• Analyze campaign data to identify trends, insights, and areas for improvement.
• Utilize data-driven decision-making to optimize ongoing campaigns and inform future strategies.

• Prepare regular and comprehensive reports on campaign performance, including key metrics, insights, and recommendations, for stakeholders including senior leadership and sales teams.
• Communicate effectively with all relevant stakeholders regarding campaign progress, challenges, and results.

• Proactively identify and address any issues or challenges that arise during campaign execution to minimize disruption and ensure successful outcomes.

• Graduation in Marketing, Business Administration, or a related field. A postgraduate degree is a plus.

• 8-10 years of proven experience in product marketing or marketing Roles within the school/education sector.
• Demonstrated success in developing and executing multi-channel marketing campaigns.
• Experience in managing events (e.g., hackathons, webinars) is highly desirable.

• Creativity: Ability to develop innovative and engaging campaign concepts and content.
• Online Marketing: Deep understanding of digital marketing channels, including social media, email marketing, and online advertising.
• Customer Understanding: Strong empathy for the needs and motivations of educators and school administrators.
• Data Handling: Proficiency in analyzing marketing data to derive insights and make data-driven decisions.
• Budget Awareness: Understanding of budget management principles and the importance of cost-effective campaign execution.
• Excellent communication (written and verbal) and interpersonal skills.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team.
• Proficiency in marketing automation tools and CRM systems (preferred).

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

• If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodations.
• For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers
• Job Posting End Date:
• 29-05-2025