Brand Marketing Manager

Grow the brand category in the national/regional markets by virtue of 360 degree brand marketing campaigns .

• To conceptualize and execute 360 Brand campaigns to achieve brand, category and regional objectives
• Custodian of brand marketing calendar for the categories managed.
• Custodian of roll out of brand marketing assets into third party agency
• Update and maintain the company’s visual representation in all aspects of graphic design including layout, typography, composition, and color.
• Study design briefs received from various units & verticals of Malabar Group and determine requirements from Pan India and conceptualize visuals based on the requirements.
• Prepare rough drafts, present ideas, and develop illustrations, logos, and other designs using software or by hand.
• To conceptualize, design, and implement creative graphic projects on time within the budget by coordinating with marketing managers to confirm marketing objectives.
• Work with copywriters and creative director to produce a final design, based on the input provided by the Senior Management.
• Test graphics across various media to decide the suitability of graphics by maintaining the quality.
• Illustrate concepts by designing examples of art arrangement, size, type size, and style and submit them for approval.