Lead Generation Executive

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 2 months ago
2-4 years
Bengaluru / Bangalore, Karnataka
work from office

Posted: 2 months ago
|
Applicants: 98+
Job Description
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Job Description

  • : Lead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.
  • Key Responsibilities:
  • Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.
  • Market Research: Analyze target markets, customer segments, and competitor activities to identify opportunities.
  • Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.
  • Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
  • CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot) for accurate lead tracking and reporting.
  • Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.
  • Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.
  • Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.
  • Educational Qualifications
  • BE+ MBA/ PGDM or MBA/ PGDM
  • Experience Level (If applicable)
  • Bachelors degree in Marketing, Business, or related field.
  • 2+ years of experience in lead generation, demand generation, or digital marketing.
  • Strong knowledge of CRM systems and marketing automation tools.
This job is provided by Shine.com

Skills

Digital MarketingHubspotMarketingSales And Marketing

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About Company

In 1953, our founder Dr. T.M.A. Pai set up Kasturba Medical College on a barren hill on the outskirts of the town of Udupi in the State of Karnataka. In the subsequent years many other academic institutions followed and this vibrant campus became the town of Manipal. All these institutions were brought under the umbrella of the Manipal Academy of Higher Education (MAHE) that became India’s first deemed university in 1993. Today, MAHE, in this university town of Manipal, caters to more that 28,000 students from over 57 different nations. As the Group expanded, the need to consolidate its various segments of institutions and businesses led to the formation of the Manipal Education and Medical Group (MEMG) in 2004. MEMG, today, operates three Universities in India, recognised by the University Grants Commission. Separately, the businesses and other initiatives of the Group were restructured, where activities of similar nature were clubbed under four key verticals of Education, Healthcare, Research and Foundation. All institutions and businesses under MEMG are governed by a charter that requires them to offer socially relevant and affordable services.
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Important dates & deadlines?

Application Deadline

04 Sep 26, 02:39 PM IST

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