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Job Description
- : Lead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.
- Key Responsibilities:
- Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.
- Market Research: Analyze target markets, customer segments, and competitor activities to identify opportunities.
- Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.
- Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
- CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot) for accurate lead tracking and reporting.
- Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.
- Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.
- Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.
- Educational Qualifications
- BE+ MBA/ PGDM or MBA/ PGDM
- Experience Level (If applicable)
- Bachelors degree in Marketing, Business, or related field.
- 2+ years of experience in lead generation, demand generation, or digital marketing.
- Strong knowledge of CRM systems and marketing automation tools.
Skills
Digital MarketingHubspotMarketingSales And MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Important dates & deadlines?
Application Deadline
04 Sep 26, 02:39 PM IST
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