Content & Copywriter

Job Summary:

We are looking for a Copy/Content Writer who can translate brand briefs into compelling, platform-specific communication across digital, social media, print, video, and campaign channels.

The role requires a strong combination of creative thinking, copywriting, content development, brand understanding, editing, and execution coordination. The ideal candidate should be comfortable working across multiple brands and adapting their writing style to different industries, audiences, and communication objectives.

Qualifications & Experience:

• 1-3 years of professional experience in copywriting, content writing, advertising, digital marketing, journalism, or a creative agency environment.
• A degree or relevant certification/course in English, Journalism & Mass Communication, or a related field.
• Excellent command of written and spoken English with strong grammar, vocabulary, and communication skills.
• Ability to write and adapt content across different formats, platforms, audiences, and brand tones.
• Working knowledge of Hindi and/or Punjabi is an added advantage, particularly for regional and multilingual brand communication.
• Strong creative thinking, research, storytelling, editing, and proofreading abilities.
• Ability to manage multiple projects, brands, deadlines, and revisions in a fast-paced work environment.

Key Responsibilities:

• Creative Copywriting: Develop compelling copy for social media, campaigns, carousels, captions, grids, print ads, OOH, radio, and other brand communication.
• Content Development: Write and edit website content, blogs, guest posts, SEO content, landing pages, meta titles, and descriptions.
• Campaign Ideation: Conceptualise creative campaigns, content themes, festive communication, brand activations, and platform-specific ideas based on client briefs.
• Video & Audio Content: Develop video concepts, scripts, voiceovers, captions, and storytelling content for digital and brand campaigns.
• Brand Communication: Develop brand messaging, presentation content, brand manuals, and communication aligned with individual brand tone, positioning, and audience.
• Research, Editing & Proofreading: Conduct relevant research and ensure all content is accurate, grammatically sound, engaging, and consistent with brand guidelines.
• Content Planning & Production Support: Contribute to content calendars and provide creative direction, AI-generation prompts, and content support for design, video, and production teams.
• Client & Team Coordination: Understand briefs, participate in reviews and creative syncs, manage feedback and revisions, and coordinate with internal teams to ensure timely delivery.