Area Sales Manager - General Trade (for Perfumes And Cosmetics)

About The Company
Our client is a well-established Indian manufacturer of premium personal care, cosmetics, home care, and hospitality products with a strong presence in both domestic and international markets. The company is known for its commitment to quality, innovation, sustainable manufacturing practices, and customised product development for leading brands across the globe. With a modern manufacturing facility and a growing international footprint, the organisation offers an excellent opportunity for professionals seeking long-term career growth in the FMCG industry.
Position Vacant: Area Sales Manager – General Trade (Perfumes & Cosmetics)
Role Overview
Own the sales engine across Maharashtra. Build and manage a high-performing field sales team, develop the channel partner ecosystem, and drive primary & secondary sales growth.
Compensation & Location

• Annual Salary: Up to ₹9.0 – ₹10.0 LPA
• Job Location: Pune
  
  

Key Responsibilities

• Team Leadership & Development: Recruit, onboard, train, and manage a growing team of Sales Executives across Maharashtra; set individual and team targets, conduct regular coaching and performance reviews, and foster a results-driven, collaborative sales culture.
• Channel Network Management: Own and expand the Super Stockist and Channel Partner ecosystem across Maharashtra — strengthen relationships with existing partners, negotiate contracts, and proactively identify, evaluate, and onboard new wholesalers, distributors, and key retailers.
• Sales Execution & Performance Tracking: Set, monitor, and achieve monthly/quarterly primary sales targets aligned with brand priorities; analyse secondary sales data to uncover coverage gaps, low-stock zones, and growth opportunities across regions.
• Market Intelligence & Strategy Input: Collect, synthesise, and report field-level insights on competition, pricing, SKU performance, and emerging consumer trends; use data to inform brand strategy, promotions, and new product development (NPD) decisions.
• Brand Execution & Merchandising: Ensure consistent brand visibility, shelf presence, and merchandising standards across all trade touchpoints through field audits, training, and support to sales executives and partners.
• Field Presence & Operational Excellence: Regularly visit key markets and trade points across Maharashtra to support execution, resolve ground-level challenges, and maintain strong stakeholder relationships.
  

Must-Have Qualifications & Experience

• 5+ years of General Trade (GT) sales experience in Beauty / Perfume / FMCG, with a minimum of 2 years managing a field sales team
• Demonstrated success in building or scaling a distributor / channel partner network from early stage
• Data-literate — comfortable working with primary/secondary sales metrics, route productivity, and coverage analysis
• Clear, confident communicator in Hindi (written and spoken); professional English proficiency
• Patient, organised, and field-oriented — willing to be in market regularly across Maharashtra
• Digital / tech-savvy — comfortable with reporting tools and field data collection apps
  

Skills: channel sales development,market information,team building,forecasting,cosmetics,sales,business development,sales reporting,general trade sales