PPC Executive

Maskoid Technologies
Department Icon Digital Marketing/Marketing
Posted: 7 months ago
2-3 years
Vadodara
Digital Marketing/Marketing
work from office
Full Time
Posted: 7 months ago
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Job Description

We are looking for a Performance Marketing Executive with 2 -3 years of experience in running paid ads on Meta Platforms, Inc. (Facebook Instagram Ads) and Google LLC (Google Ads). Your main goal will be to generate leads or sales and improve overall ad performance.
Responsibilities
  • Run and manage ads on Facebook, Instagram, and Google.
  • Improve campaign results like clicks, leads, and sales.
  • Do A/B testing for ads, audiences, and landing pages.
  • Create and manage full marketing funnels to increase conversions.
  • Monitor daily performance and optimize campaigns regularly.
  • Prepare weekly and monthly performance reports.
  • Work with the creative team to improve ad content and designs.
  • Attend client calls and explain campaign performance clearly.
Requirements
  • 1- 3 years of experience in Meta Ads and Google Ads.
  • Good understanding of ad metrics like CTR, CPC, CPA, and ROAS.
  • Basic knowledge of conversion tracking and analytics.
  • Good communication and analytical skills.
  • Ability to manage multiple campaigns at the same time.

Skills

Analytical SkillsLead GenerationPPC ExecutiveSalesManagementMarketing ExecutiveAnalyticsMonitoringCampaign PerformanceConversion TrackingGoogle AdsMarketing

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