Sr Marketing Manager

Job Title: Senior Marketing Manager

Experience: 5-8- Years

Location: Mohali

Industry: ERP /IT Services

Job Overview:

We are looking for a strategic and performance-driven Senior Marketing Manager with strong experience in ERP / IT Solutions marketing. The ideal candidate should have expertise in B2B lead generation, digital campaigns, brand positioning, and working closely with sales teams to generate high-quality leads for ERP solutions.

Key Responsibilities:

• Develop and execute marketing strategies for ERP / IT solutions.
• Drive B2B lead generation campaigns via LinkedIn, Google Ads, email marketing, webinars, and content marketing.
• Create positioning strategies for ERP products (e.g., Odoo, SAP, Microsoft Dynamics, or custom ERP solutions).
• Work closely with the sales team to ensure Marketing Qualified Leads (MQLs) convert into SQLs.
• Plan and execute webinars, product demos, case studies, and whitepapers to attract enterprise clients.
• Manage digital marketing (SEO, SEM, PPC, paid campaigns, remarketing).
• Analyze campaign performance, ROI, CAC, and pipeline contribution.
• Conduct market research and competitor analysis in ERP / SaaS domain.
• Build brand authority in IT & ERP solutions across digital platforms.
• Lead and mentor the marketing team.

Required Skills & Qualifications:

• Bachelors/MBA in Marketing, Business, or related field.
• 5+ years of marketing experience in ERP / IT .
• Strong knowledge of B2B marketing and enterprise sales funnel.
• Experience in marketing ERP platforms such as Odoo, SAP, or Microsoft Dynamics 365.
• Proven track record in lead generation for ERP or IT services.
• Experience with CRM & marketing automation tools.
• Strong analytical mindset with data-driven decision-making skills.
• Excellent communication and stakeholder management skills.

Preferred Skills:

• Experience handling international markets (US, UK, Middle East).
• Knowledge of Account-Based Marketing (ABM).
• Exposure to ERP implementation lifecycle and IT consulting sales process.
• Ability to work in multiple time zones (if required).

Key Performance Indicators (KPIs):

• Monthly Qualified Leads (MQLs & SQLs)
• Cost per Lead (CPL)
• Marketing ROI
• Pipeline contribution
• Brand visibility & engagement metrics