Matrimony.com - Manager - Brand Partnerships & Alliances

Company Description:
Matrimony.com Limited is India's first pure-play consumer internet company to be listed, led by its flagship brand BharatMatrimony, recognized as the largest and most trusted matrimony brand.
The company offers matchmaking and marriage-related services through websites, mobile sites, mobile apps, and over 130 company-owned retail outlets across the country.
Its key matchmaking brands include BharatMatrimony, EliteMatrimony, and CommunityMatrimony, serving diverse segments and communities.
Matrimony.com is certified as a Great Place to Work, reflecting its commitment to a positive, inclusive, and engaging work culture.
Building on its leadership in matchmaking, the company is expanding into the $55 billion marriage services industry with WeddingBazaar and Mandap.com, aiming to become a billion-dollar revenue business with a strong long-term legacy.
Role Description:
- This is a full-time, on-site role based in Chennai for a Manager - Brand Partnerships & Alliances.
- The role involves identifying, evaluating, and securing strategic brand partnerships and alliances that strengthen Matrimony.com's market presence across matchmaking and wedding services.
- The individual will manage end-to-end partnership cycles, including prospecting, pitching, negotiating, contracting, and relationship management with external brands, platforms, and agencies.
- Day-to-day responsibilities include developing joint marketing plans, coordinating co-branded campaigns, tracking performance metrics, and ensuring alignment with overall brand and business objectives.
- The role also requires close collaboration with internal marketing, sales, product, and operations teams to execute partnership initiatives effectively and deliver measurable business impact.
Qualifications:
- Strong skills in partnership development, business development, and account management for brand alliances and collaborations.
- Experience in marketing strategy, brand management, and campaign planning, ideally within consumer internet, e-commerce, or related industries.
- Proficiency in negotiation, stakeholder management, and communication for working with internal teams and external partners.
- Ability to analyze data, measure campaign performance, and generate insights using basic analytics and reporting tools.
- Background in event sponsorships, co-promotions, and integrated marketing initiatives across digital and offline channels.
- Master's degree in Marketing, Business, Communication, or a related field.
- Prior experience in brand partnerships, alliances, or strategic marketing roles (internet, media, FMCG, or telecom sectors preferred).
- Comfort working in a fast-paced environment with strong ownership, problem-solving skills, and the ability to manage multiple projects.