Pardot Certified Expert

Experience: 24 Years

Engagement: 12-Month Contract

Shift: US Shift (Night Shift IST)

Location: Remote

Role Summary

We are seeking a hands-on Pardot Certified Expert to execute and optimize multi-channel marketing campaigns across email and paid media. This role will manage end-to-end campaign execution in Pardot and Demandbase, including audience segmentation, campaign builds, testing, and performance optimization.

The ideal candidate will collaborate cross-functionally with marketing, content, and creative teams to ensure campaigns are brand-aligned, targeted, and performance-driven for US-based stakeholders.

Key Responsibilities

Channel & Campaign Management (Email and Paid Media)

• Build, test, launch, and optimize campaigns across email (Pardot) and paid media platforms (e.g., LinkedIn, Demandbase)
• Execute audience segmentation and targeting strategies using prospect data, insights, and campaign objectives
• Refine targeting through segmentation, audience analysis, and collaboration with content/creative teams
• Optimize ad and email performance through A/B testing, data analysis, and continuous adjustments
• Ensure campaigns are aligned with brand guidelines and messaging standards

Pardot & Demandbase Execution

• Build and deploy Pardot emails, Engagement Studio programs, forms, landing pages, and automation rules
• Execute account-based and paid media campaigns in Demandbase as per campaign plans
• Manage prospect lists, segmentation, scoring, grading, and lifecycle stages
• Coordinate campaign setup across platforms to ensure consistent targeting and messaging

SalesforcePardot Integration

• Maintain sync between Salesforce CRM and Pardot (fields, campaigns, objects)
• Support lead routing, assignment logic, and campaign attribution tracking
• Troubleshoot sync or data quality issues impacting campaign execution

Performance Tracking & Optimization

• Monitor and analyze campaign performance across email and paid channels
• Create reports and dashboards for engagement, MQLs, conversions, and pipeline impact
• Recommend optimizations based on performance data and testing results

Cross-Functional Collaboration

• Collaborate with marketing, content, creative, and paid media teams to ensure asset readiness
• Ensure assets are brand-aligned and optimized for campaign performance
• Translate campaign briefs into Pardot/Demandbase execution plans
• Work closely with US stakeholders to meet campaign timelines

Must-Have Requirements

• Pardot Specialist Certification (Mandatory)
• 24 years hands-on Pardot
• Experience executing email and paid media campaigns (LinkedIn/Demandbase preferred)
• Strong segmentation, targeting, and audience strategy experience
• Hands-on with Engagement Studio, automation rules, and campaign builds
• Experience optimizing campaigns via testing and performance analysis
• Understanding of SalesforcePardot integration
• Comfortable working US shift