Search & Discovery Strategist (US Shift)

Job description

Were looking for more than a traditional SEO. This role is about understanding how people find and trust information across the web; not just on Google, but in TikTok feeds, Reddit threads, AI-powered search overviews, and other discovery layers that are shaping user journeys today.

Youll partner with the clients team to expand visibility of their content hub. The client will own the content writing; your job is to guide where and how that content gets discovered

• .
• This is both a strategic and execution role: youll set the direction, then roll up your sleeves to make it happe
• n.
• Shift Timing : 5pm to 2am (US Shi
• ft)Experience : 7+ ye
• arsMust Have Experience : AI-powered discovery (Google AI Overviews, Bing Copilot, zero-click searches),Modern SEO, Reddit, Quora & TikTok

SEO

Key Responsibilit

ies-Search Everywhere Optimization (SEO + Bey

1. ond)Lead discovery strategies across Core Website, TikTok, Reddit, and other platforms where audiences sea
2. rch.Connect traditional SEO with emerging layers like AI Overviews, zero-click answers, structured data, and People Also

Ask.Technical & Content

1. SEOAudit, optimize, and improve site health, Core Web Vitals, indexing, schema, and internal link
2. ing.Identify keyword opportunities aligned to product launches and content strat

egy.Cross-Platform Visibi

1. lityDevelop playbooks for optimizing discoverability on TikTok and Reddit (hashtags, discussions, creator collaborations, content structuri
2. ng).Monitor and adapt to search engine and platform algorithm chan

ges.Analytics & Repor

1. tingDefine KPIs beyond just rankings; tracking mentions, engagement, site visits, conversi
2. ons.Build performance dashboards and deliver insights to client stakehold

ers.Consulting & Enable

1. mentWork directly with the US client as a strategic part
2. ner.Educate internal writers/marketers on keyword usage, topic clustering, and AEO best practi

ces.

Required Skills & Exper

1. tise-7+ years of experience in SEO or digital visibility roles, with at least 2 years in cross-platform strategy (Reddit, TikTok, or simi
2. lar).Proven success scaling traffic and discovery across both Google SEO and social search platf
3. orms.Technical SEO expertise: site audits, schema, Core Web Vitals, crawl optimiza
4. tion.Strong understanding of AI-powered discovery (Google AI Overviews, Bing Copilot, zero-click searc
5. hes).Comfort with keyword research tools (SEMRush, SE Ranking, Ahrefs, etc.) and social listening/Reddit scra
6. ping.Analytical mindset with experience in GA4, GSC, and dashboarding t
7. ools.Excellent communication skills to act as a client-facing strate

gist.

Ideal Candidate T

1. raits-Thinks beyond rankings obsessed with how users discover and evaluate inform
2. ation.Bridges execution with strategic fore
3. sight.Hands-on optimizer who can also explain why to a c
4. lient.Comfortable navigating ambiguity as platforms e