SFMC - (PC)

Company Description Mavlers is an enterprise lifecycle marketing partner that helps brands unlock greater value from their CRM and marketing automation investments. The company blends strategy, platform expertise, campaign execution, and managed services to support personalized customer experiences at scale. A team of 400+ specialists works across leading platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Marketo Engage, Pardot, Adobe Campaign, Klaviyo, Iterable, and Customer.io. Mavlers provides end-to-end support, including CRM strategy, lifecycle marketing, customer journey design, platform implementation, integrations, campaign production, QA, personalization, reporting, and ongoing managed services. Trusted by 100+ brands and backed by over 15 years of global delivery experience, Mavlers acts as an extension of enterprise marketing teams to accelerate campaigns while maintaining governance, quality, and operational excellence.

Role Description This is a full-time remote role for a SFMC – (PC) professional at Mavlers. The role involves configuring and managing Salesforce Marketing Cloud components, building and optimizing customer journeys, and setting up data extensions, automation workflows, and segmentation logic. Day-to-day responsibilities include collaborating with internal and client teams to understand requirements, translating them into scalable SFMC solutions, and supporting campaign development, QA, and deployment. The role also focuses on monitoring campaign performance, troubleshooting technical and data-related issues, ensuring platform best practices, and maintaining documentation and governance standards. The individual will work closely with cross-functional stakeholders to enhance personalization, improve lifecycle marketing programs, and continuously refine processes within SFMC.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and data extensions.
• Strong understanding of CRM, lifecycle marketing, segmentation, and customer journey design in enterprise environments.
• Ability to work with data models, integrations, and troubleshooting data flows between SFMC and connected systems.
• Experience collaborating with marketing, product, and technical teams to translate requirements into SFMC configurations and campaigns.
• Solid skills in quality assurance, testing, and campaign validation to ensure accuracy, compliance, and operational reliability.
• Proficiency in HTML/CSS for email templates and basic scripting or personalization logic (e.g., AMPscript or similar) is beneficial.
• Strong analytical and problem-solving skills, with the ability to interpret performance metrics and recommend improvements.
• Effective written and verbal communication skills, with the ability to document processes and communicate clearly with clients and colleagues.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a fast-paced setting.
• Relevant certification in Salesforce Marketing Cloud or related marketing