Sr. Manager - Marketing Operations (SFMC)

Shift: EU Shift

Experience: 6+ years

Employment Type: Permanent

Role Overview

We are hiring a Practice Head CRM / Campaign Management (SFMC) to lead enterprise-grade CRM and campaign execution using Salesforce Marketing Cloud. This role combines people leadership, client ownership, and platform expertise to drive scalable and high-impact CRM programs.

Key Responsibilities

• Own end-to-end delivery for SFMC clients: scoping ? planning ? execution ? deployment ? reporting
• Lead and manage a team of SFMC developers, campaign managers, and CRM specialists
• Ensure high-quality execution across Email Studio, Journey Builder, Automation Studio, and integrations
• Partner with internal teams (Content, Design, Production, Analytics) for seamless delivery
• Serve as the senior client contact for SFMC engagements
• Drive best practices, documentation, and process standardization within the practice
• Monitor campaign performance and guide optimization strategies
• Support solution design and effort estimation during client onboarding and renewals

Must-Have Skills & Experience

• 6+ years of experience in CRM / Email Marketing / Marketing Automation
• Strong hands-on and leadership experience with Salesforce Marketing Cloud
• SFMC Certification (mandatory)
• Experience managing teams and complex, multi-journey CRM programs
• Strong analytical mindset with experience in campaign reporting and insights
• Excellent communication and stakeholder management skills
• Ability to work in EU shift and shift flexibility when needed