Growth Marketing Leader - US & European Market

About the Role:

We're seeking an aggressive, data-driven Growth Marketer to spearhead user acquisition and revenue generation for our self-serve AI platform. This is a high-impact, hands-on role where you'll build and execute product-led growth (PLG) strategies from the ground up, driving adoption across both enterprise users and the builder community in the US and global markets.

• You'll be responsible defining ICPs, penetrating target markets, running multi-channel experiments, and converting traction into data-driven, ROI-focused business outcomes.
• What You'll Do:
• 1. Build & execute GTM strategies for our dual audiences: (a) pharma/CRO teams and (b) AI agent builders
• 2. Drive user acquisition through both organic and paid channels - community engagement, partnerships, content, ads
• 3. Run growth experiments rapidly, test channels, optimize funnels, double down on what works
• 4. Develop partnerships with industry ecosystems, affiliate networks, and distribution channels
• 5. Own growth metrics end-to-end: signups, activation, conversion, CAC/LTV, retention
• 6. Build community presence in relevant spaces (LinkedIn, Reddit, Discord, Twitter/X, industry specific forums, conferences)
• 7. Drive traction through developer communities: GitHub, Stack Overflow, AI/ML Discord servers, HuggingFace forums, etc.
• 8. Engage in AI agent communities: LangChain, AutoGPT, AI Twitter/X, indie maker groups (IndieHackers, ProductHunt, etc.)
• 9. Create demand generation campaigns tied to clear ROI targets
• What You Must Have:
• Experience:

• Atleast 6-10 years in growth marketing for B2B SaaS / Software / AI products
• Proven track record launching and scaling self-serve/PLG platforms
• Experience with US market (software/pharma/healthcare/tech sectors preferred)

Essential Technical Skills:

1. Product-Led Growth (PLG)

• Self-serve user acquisition and bottom-up adoption strategies
• Freemium/trial conversion optimization
• Building viral/referral loops

2. Multi-Channel Distribution

• Organic: SEO, content marketing, community engagement
• Paid: LinkedIn Ads, Google Ads, retargeting
• Partnerships: Affiliate programs, co-marketing

3. Analytics & Tools

• Google Analytics (GA4) or similar product analytics tools
• Marketing automation (HubSpot, Marketo, etc.)
• CRM systems (Salesforce, HubSpot)
• A/B testing and experimentation frameworks

4. Growth Experimentation

• Structured testing approach (hypothesis - test - learn - scale)
• Landing page and funnel optimization
• Rapid iteration mindset

5. Campaign Execution

• End-to-end campaign management
• Email marketing and nurture sequences
• Webinar/event marketing

Personal Traits:

• Aggressive, go-getter mindset that thrives on capturing market share
• High ownership - you build strategy AND execute hands-on
• Data-driven but creative experimenter
• Comfortable being front-facing (webinars, podcasts, events)

Nice to Have:

• Healthcare/pharma/biotech marketing experience
• Developer tools or API platform experience
• Early-stage startup or founding team experience
• Existing network in pharma or AI/tech communities
• Understanding of clinical trials/clinical research or Agentic AI