International Business Specialist

Company overview:

PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is Indias first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEPs mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack!

Position Overview:

We are seeking a high-ownership professional to scale our international business across MENA and the US through D2C websites and key marketplaces. The role will own market expansion, go-to-market execution, and partner collaborations while leveraging data to drive growth. This is a fast-paced, impact-driven role ideal for someone with a strong growth and performance mindset.

Responsibilities

• Activate and scale business across MENA and US markets through D2C websites and marketplaces such as Amazon, Noon, Talabat, etc.
• Identify emerging market trends, consumer behavior, and competitor strategies to capitalize on growth opportunities.
• Develop and execute go-to-market strategies to enter new geographies and expand international presence.
• Build and maintain strong relationships with key clients, channel partners, and stakeholders.
• Lead commercial negotiations and discussions with potential partners and marketplace platforms.
• Stay updated on global market trends, regulatory requirements, and economic indicators impacting international business.
• Collaborate with cross-functional teams (product, marketing, supply chain) to develop or customize products for specific markets.
• Track, monitor, and analyze performance metrics to identify gaps and drive continuous improvement.

Requirements:

• 2-3 years of proven experience in scaling international business (D2C and/or marketplaces).
• Strong understanding of digital and performance marketing.
• Excellent analytical skills with hands-on experience in data analysis and reporting tools.
• Ability to thrive in a fast-paced startup environment with strong ownership, communication, and stakeholder-management skills.