Digital Marketing Executive

• Location: Bangalore
• Experience: 2-3 years
• Salary Upto: 3lpa to 4lpa
• Mode - Work from Office

Company Description

Welcome to MCUBE - Your Trusted Cloud Telephony Partner in India! At MCUBE, we redefine communication excellence through cutting-edge solutions designed to elevate your business to new heights. As a leading cloud telephony service provider based in Mumbai, we specialize in delivering a comprehensive suite of communication tools to streamline and enhance customer interactions.

Role Requirements Digital Marketing Executive (Focus on Email, WhatsApp, and Webinar Marketing)

We are looking to hire a Digital Marketing Executive with a strong background in multi-channel campaign execution and performance tracking. The ideal candidate should have a proven track record in the following areas:

Core Responsibilities

• Plan, create, and execute targeted email campaigns using marketing automation tools
• Segment audiences, optimize subject lines/content for higher open and click-through rates
• Analyze campaign performance and make data-driven improvements
• Manage lead segmentation, nurturing sequences, and automation workflows for email campaigns.
• Customer Database & Segmentation
• Maintain clean, structured, and well-segmented customer databases for targeted outreach.
• Implement data governance standards to ensure CRM data integrity and usability.
• Optimize customer engagement through hyper-personalized segmentationstrategies.
• Oversee list hygiene, IP warming, database standardization, and email analytics to maximizedeliverability.
• Execute broadcast campaigns and manage responses via WhatsApp Business API or CRM integrations
• Coordinate with content and creative teams to ensure engaging and compliant messaging
• Monitor delivery, open rates, and conversion metrics
• Plan and promote webinars end-to-end including invites, reminders, and post-event follow-ups
• Work with internal teams and external speakers to coordinate schedules and content
• Manage webinar platforms (Zoom and support attendees as needed
• Proficient in Microsoft Excel data management, reporting, pivot tables, VLOOKUP, basic formulas
• Experience using CRM toolsfor lead management, nurturing, and automation workflows
• Familiarity with email marketing platforms
• Additional Expectations:
• Ability to coordinate with cross-functional teams (design, content, sales)
• Strong attention to detail, ability to manage timelines, and multitask effectively
• Data-driven mindset with a focus on campaign performance and ROI