Social Media Ads Specialist

Company Description MD PROPERTIES PRIVATE LIMITED, founded in 2008, is a real estate company built on honesty, integrity, and customer satisfaction. The organization is driven by a passionate and committed team of real estate professionals who understand the nuances of the market and are dedicated to assisting clients. The company focuses on delivering landmark buildings and spacious residences at affordable prices, aiming to enhance the quality of life for occupants. Through continuous innovation and improved service standards, MD PROPERTIES PRIVATE LIMITED strives to exceed expectations and contribute responsibly to national development. The team is motivated by a strong sense of purpose and believes in making a meaningful difference in the community.

Role Description The Social Media Ads Specialist will manage and optimize paid advertising campaigns across social media platforms to promote MD PROPERTIES PRIVATE LIMITEDs real estate projects. This full-time, on-site role based in Kolkata involves planning campaign strategies, setting up and monitoring ads, analyzing performance metrics, and adjusting targeting and creatives to maximize reach and conversions. The specialist will collaborate with marketing and sales teams to align campaigns with business goals, create compelling ad copy and visuals, and ensure brand consistency across channels. Daily responsibilities include audience research, budget management, A/B testing, and reporting on campaign results with clear insights and recommendations. The role also requires staying updated on social media advertising trends, tools, and best practices relevant to the real estate sector.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience running paid campaigns on major platforms (e.g., Facebook, Instagram, Google, and others).
• Ability in Social Media Content Creation and Marketing, including crafting engaging ad creatives, visuals, and copy tailored to target audiences.
• Effective Communication skills, with the capacity to collaborate with cross-functional teams and present performance reports clearly.
• Experience in campaign analytics, including use of ad managers and analytics tools to track KPIs, optimize budgets, and improve ROI.
• Good understanding of the real estate market or a strong interest in learning industry-specific marketing strategies.
• Proficiency with basic design or creative tools (e.g., Canva, Adobe tools) is an advantage.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Kolkata, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.