Marketing Executive

We are looking for a Marketing Executive – Lead Generation to identify and generate qualified B2B leads through digital platforms, research, exhibitions, and customer outreach. The ideal candidate will build customer relationships, qualify prospects, and support business growth through proactive lead generation and CRM management.

Designation

Marketing Executive – Lead Generation

Department

Sales & Marketing

Job Summary

We are seeking an energetic and result-orientated marketing executive specialising in B2B Lead Generation. The candidate will be responsible for identifying potential customers, initiating contact through multiple channels, qualifying leads, maintaining CRM data, and supporting business development initiatives.

The ideal candidate should have excellent communication skills, confidence in speaking with customers, and experience using LinkedIn Sales Navigator, exhibitions, digital platforms, and cold outreach.

Key Responsibilities

Lead Generation:

• Generate qualified B2B leads through multiple channels.
• Research target industries and identify potential customers.
• Build and maintain customer databases.
• Generate leads from:
• LinkedIn
• Company websites
• Google research
• Exhibitions

• Cold calling prospective customers.
• Sending introductory emails.
• LinkedIn messaging.
• Follow-up calls.
• Schedule meetings for Sales Engineers.
• Coordinate product presentations.

• Understand customer requirements.
• Introduce Mechtex products.
• Record customer requirements.
• Identify buying opportunities.
• Qualify prospects

Before Exhibition

• Visitor research
• Meeting scheduling
• Customer invitations

• Lead collection
• Customer interaction
• Product explanation
• Lead qualification

• Lead follow-up
• Meeting scheduling
• CRM updates
• Monthly reporting

• Maintain customer database.
• Update interaction history.
• Track lead status.
• Maintain follow-up schedules.
• Generate weekly reports.

• Competitor analysis.
• Industry trend monitoring.
• New application research.
• Target account identification.

• Coordinate with
• Sales Team
• Marketing Team
• Design Team
• Production Team
• Management

for customer requirements and follow-ups.

Required Qualifications

Minimum Qualification

• Bachelors Degree (BBA/B.Com/BMS/B.E.)

• MBA Marketing
• LinkedIn Sales Navigator experience

Preferred

• 1–3 years in B2B Marketing or Lead Generation

• MS Excel
• MS PowerPoint
• Word
• CRM Software
• LinkedIn Sales Navigator
• Google Workspace
• Email Marketing Tools

• Excellent communication
• Customer interaction
• Confidence in cold calling
• Relationship building
• Negotiation basics
• Time management
• Teamwork
• Presentation skills

APPLY NOW