Search Engine Marketing Analyst

Company profile: Media NV was established in the year of 2014. Our headquarter is in North America. We are an MNC company, and we have an office in Ahmedabad.

Job requirement

Designation: SEM Analyst

Education qualification: BCA/MCA/B. Tech./M. Tech./B.SC.IT/BE Computer

Company website: www.medianv.com

Job Location: Thaltej, Ahmedabad (WFO)

Experience:

Must have a minimum of 2 years in Google Ads

Job Overview: 

As an SEM Analyst, you will be responsible for developing, implementing, and optimizing paid search campaigns to meet business objectives. You will analyze data, identify trends, and make data-driven recommendations to improve campaign performance. Collaboration with cross-functional teams, staying updated on industry trends, and ensuring the alignment of SEM strategies with overall marketing goals will be integral to success in this role.

Responsibilities: 

Campaign Strategy and Planning: 

• Develop comprehensive SEM strategies aligned with business goals.
• Conduct keyword research and competitor analysis to identify opportunities.
• Set campaign objectives, budgets, and timelines.

Campaign Setup and Execution:

• Create, manage, and optimize paid search campaigns on platforms like Google Ads and Bing Ads.
• Write compelling ad copy and create relevant landing pages.
• Implement tracking mechanisms for accurate performance measurement.

Keyword Management: 

• Proficiency in conducting keyword research using tools like Google Keyword Planner, Ubersuggest, SEMrush, or Moz.
• Regularly update and refine keyword lists based on performance data.
• Monitor and adjust bidding strategies to maximize ROI.

Ad Copy and Creative Testing:

• Develop and test various ad creatives to improve click-through rates.
• Analyze A/B test results and implement changes accordingly.

Conversion Tracking and Analytics: 

• Implement conversion tracking mechanisms with Google Tag manager and utilize web analytics tools (e.g., Google Analytics) to measure campaign performance and provide insights.

Data Analysis and Reporting:

• Analyze campaign performance data using tools like Google Ads and Analytics.
• Generate regular reports highlighting key metrics, trends, and insights.
• Provide actionable recommendations based on data analysis.

Budget Management:

• Monitor and manage campaign budgets effectively.
• Optimize spending to achieve the best possible results within budget constraints.

Competitor Analysis:

• Stay informed about industry trends and changes in search engine algorithms.
• Conduct competitive analysis to identify opportunities and threats to fill the bridge gap.

Collaboration:

• Work closely with other marketing teams, such as SEO and content marketing, to ensure cohesive strategies.
• Collaborate with designers and developers to create effective landing pages.

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in managing paid search campaigns.
• Google Ads Search Certification is mandatory and Bing Ads certification is a plus.
• Strong analytical skills with proficiency in data analysis tools.
• Excellent communication and collaboration skills.
• Detail-oriented and capable of managing multiple tasks simultaneously.
• Stay updated on industry trends and best practices.