Executive Assistant - Sales Strategy - FMCG

Key Responsibilities:

• Develop and execute sales and marketing strategy to drive sustainable business growth.
• Support Go-to-Market (GTM) planning, new product launches, and market expansion initiatives.
• Conduct market research, customer insights, competitive benchmarking, and pricing analysis.
• Analyse sales performance, channel productivity, profitability, and business KPIs to generate actionable insights.
• Prepare business cases, strategic recommendations, executive presentations, board notes, and leadership dashboards.
• Lead cross-functional strategic projects by coordinating with Sales, Marketing, Supply Chain, Finance, Product Management, and Operations.
• Track strategic initiatives, monitor milestones, mitigate risks, and ensure timely execution.
• Drive commercial excellence, business transformation, and continuous improvement initiatives.
• Support annual business planning, strategy reviews, and leadership governance meetings.

Education & Experience:

• MBA in Marketing, Strategy, Business Analytics, or General Management from a reputed institute.
• 58 years of experience in Sales Strategy, Marketing Strategy, GTM, Commercial Excellence, Corporate Strategy, or Management Consulting.
• Experience in Building Materials, Pipes, Bathware, FMCG, Consumer Durables, or allied industries is preferred.

Core Competencies:

• Sales & Marketing Strategy
• Go-to-Market (GTM) Strategy
• Market Intelligence & Competitive Analysis
• Business Analytics & Commercial Excellence
• Strategic Planning & Business Growth
• Financial & Business Case Analysis
• Project & Stakeholder Management
• Executive Communication & Presentation Skills
• Structured Problem Solving
• High Ownership & Execution Excellence