Senior Executive - SEO

About Metayb

Metayb is a fast-growing digital transformation company empowering organizations to thrive in the digital-first era. In just three years, weve built a team of 450+ experts focused on creating seamless customer experiences, boosting operational efficiency, and delivering actionable insights. Our core strengths include Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Finance, and Supply Chain Services, with aspirations to expand into IoT, AI/ML, and Virtual Reality. By leveraging emerging technologies, Metayb aims to be a trusted global partner in delivering impactful, future-ready solutions.

Key Responsibilities

Organic Growth

• Develop and execute SEO, AEO (Answer Engine Optimization), and AI Search Optimization (AIO/GEO) strategies.
• Improve website rankings, organic traffic, and AI search visibility.
• Conduct technical SEO audits and implement best practices.

Content Marketing

• Own the content strategy for blogs, website pages, case studies, whitepapers, landing pages, newsletters, and thought leadership.
• Create SEO-optimized content briefs and collaborate with SMEs, designers, and developers.
• Repurpose content across blogs, social media, email, and campaigns.

Social Media Marketing

• Plan and execute social media strategies across LinkedIn, X, Instagram, Facebook, and YouTube.
• Manage content calendars and drive brand awareness, engagement, and follower growth.
• Track social media performance and optimize content based on analytics.

Performance Marketing

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and YouTube.
• Manage campaign budgets, bidding strategies, audience targeting, remarketing, and A/B testing.
• Optimize campaigns to improve CTR, CPC, CPL, ROAS, and lead quality.
• Build and maintain conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platform pixels.

Analytics & Reporting

• Monitor website and campaign performance using GA4, Google Search Console, GTM, Looker Studio, SEMrush, and Ahrefs.
• Develop dashboards and provide actionable insights to improve marketing ROI.
• Analyze competitor strategies and identify growth opportunities.

• 3-4 years of experience in Digital Marketing with expertise in SEO and Performance Marketing.
• Strong understanding of Technical SEO, AEO, AIO/GEO, and content optimization.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads.
• Experience creating and executing content marketing and social media strategies.
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, SEMrush, Ahrefs, and Looker Studio.
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, and Perplexity for content creation, keyword research, and workflow automation.
• Excellent analytical, communication, and project management skills.

• Experience marketing AI, SaaS, Digital Engineering, Cloud, GCC, IT Services, or Technology Consulting companies.
• Exposure to marketing automation platforms such as HubSpot or Salesforce Marketing Cloud is an added advantage.

Key KPIs

• Organic traffic and keyword rankings
• AI search visibility
• Marketing Qualified Leads (MQLs)
• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Organic and paid conversion rates
• Website engagement metrics
• Social media reach, engagement, and follower growth
• Pipeline contribution and marketing ROI