Employer Brand & Social Media Communications Manager

Who We Are

Metropolitan Group has been delivering outstanding real estate services across the UAE since 2008. Our flagship agency, Metropolitan Premium Properties, is one of the most awarded in Dubai and is consistently recognised by top developers like Emaar, DAMAC, Meraas, and more.

We've built a people-first culture - one that focuses on nurturing talent, supporting growth, and creating an environment where people thrive. That's why we've been recognised as a Great Place to Work and ranked among the UAE's Top 10 Best Workplaces.

Job Purpose

To strengthen Metropolitan's employer brand and social media presence - helping attract high-performing agents and corporate talent while improving internal engagement and brand consistency.

What You Will Do

• Employer Brand Strategy: Build and deliver employer branding strategy aligned with EVP, Great Place to Work positioning, and company culture.
• Recruitment Marketing: Support recruitment campaigns, especially for real estate agents, through targeted employer brand and digital campaigns.
• Social Media Strategy: Manage employer brand messaging across social platforms, ensuring consistent tone, quality, and brand positioning.
• Content Planning: Plan and coordinate monthly content calendars aligned with hiring priorities, business goals, and market updates.
• Campaign Management: Launch awareness and performance campaigns across Meta, Google, and direct marketing channels.
• Application Tracking: Monitor applications, campaign leads, and conversion performance across website and marketing channels.
• Website & Career Pages: Improve career website, landing pages, and recruitment campaign journeys.
• PR Coordination: Act as main internal contact for PR agency, supporting monthly press releases and market communication.
• Multi-Brand Coordination: Support content across multiple business units and brand channels when required.
• Corporate Brand Positioning: Maintain strong, professional brand tone aligned with corporate and premium real estate segments.
• Internal Engagement: Support internal communication initiatives linked to culture, engagement, and employer brand storytelling.
• Project Campaign Push: Support targeted campaigns for specific projects, launches, or hiring initiatives.

Who We Are Looking For

This role suits someone who understands how real estate agencies attract talent through brand, social media presence, and strong market positioning.

• Experience: Background in employer branding, recruitment marketing, social media, ideally real estate marketing environments.
• Real Estate Exposure: Experience working with brokerages, property developers, ideally at real estate marketing campaigns is highly preferred.
• Social Media Expertise: Strong experience managing social media content, performance campaigns, and brand storytelling.
• Digital Marketing: Good knowledge of Meta, Google, and multi-channel campaign strategies.
• Data Tracking: Experience reporting on applications, campaign leads, and marketing performance metrics.
• Content Coordination: Experience planning structured content calendars across multiple platforms and audiences.
• PR Coordination: Comfortable working with PR agencies, media releases, and corporate communications.
• Stakeholder Management: Able to work across Marketing, HR, leadership, and external partners.
• Working Style: Self-starter, proactive, and comfortable taking initiative and ownership.
• Brand Mindset: Strong understanding of premium, corporate, and professional brand positioning.

Why Metropolitan

• A leading real estate company in the UAE, with 15+ years of experience and 8 offices across 4 cities
• Certified Great Place to Work, ranked in the UAE's Top 10 Workplaces for 4 consecutive years
• Diverse and inclusive environment with 1000+ employees, 65+ nationalities and 40+ languages
• Career growth and internal mobility are actively supported, proven by countless success stories
• Everything is provided to help you work efficiently and comfortably, from specialist equipment and training to break areas and Friday treats
• A people-first culture that recognises success, acts on feedback, rewards loyalty, and actively drives positive change
• Company-wide referral programmes across 10+ services, with generous rewards for successful referrals

Ready to Apply

If this role feels like the right fit for your next career move, please submit your CV. Here's what to expect from the hiring process:

• Recruiter Interview: A casual conversation to get to know you better.
• Hiring Manager Interview: A focused discussion with your potential line manager about the role and expectations.
• C-Level Interview: A final conversation with the relevant leader, if not already involved.
• Challenge: For final candidates, a short task to help us both assess the fit.

We look forward to meeting driven, talented people ready to be part of Metropolitan's next chapter.