UP State Head - Alcobev

• Industry - FMCG / Foods / Beverage
• Functional Area - Category - Sales & Marketing
• Job Type - Permanent

Description - The UP State Head will be responsible for driving revenue growth, strengthening distribution, and executing market strategy for a leading alcobev portfolio across Uttar Pradesh. This role demands strong leadership, expertise in navigating regulatory environments, and the ability to scale operations in a large, diverse market.

Client Details:

Our client is a well-established and rapidly growing organisation in the alcobev (alcoholic beverages) industry, with a strong portfolio and increasing footprint across India. The company focuses on premiumisation, distribution excellence, and building sustainable market leadership in key regions.

:

• Lead overall sales and business operations for Uttar Pradesh with full accountability for revenue and profitability.

- Develop and execute state-level strategies to drive growth, expand distribution, and increase market share.

- Manage and strengthen distributor partnerships, ensuring effective reach across urban and rural markets.

- Navigate state excise policies, regulatory frameworks, and compliance requirements specific to Uttar Pradesh.

- Analyse market trends, customer behaviour, pricing, and competitor activities to identify growth opportunities.

- Collaborate with marketing teams to drive brand visibility, activations, and trade engagement initiatives.

• Track sales performance, forecast demand, and provide actionable insights to senior leadership.
• Build and lead a high-performing sales team, driving capability development and performance management.
• Ensure strong execution across on-trade and off-trade channels.

Profile:

- Proven experience in the alcobev industry, with strong exposure to large state management (preferably Uttar Pradesh or similar markets).

- In-depth understanding of UP excise regulations, route-to-market, and distribution complexities.

- Demonstrated success in scaling sales and managing large distributor networks.

- Strong leadership and team management skills with the ability to drive performance in diverse geographies.

- Excellent stakeholder management and negotiation capabilities.

- Analytical mindset with a structured approach to business planning and execution.

- Highly result-oriented with strong ownership and accountability.

- Degree in business, marketing, or related field (MBA preferred).

Job Offer:
- Opportunity to lead one of the largest and most dynamic alcobev markets in India.

- High-impact leadership role with strong visibility among senior stakeholders.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Riya Khattar at +91 124 628 9204.
Contact - Riya Khattar - +91 124 628 9204
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