General Manager - Marketing

Key Responsibilities:

• Develop and execute 360 integrated marketing and communication strategies across digital, print, outdoor (OOH), radio, and on-ground channels.
• Plan and lead mall marketing campaigns, seasonal promotions, events, and experiential activations to enhance customer engagement and footfall.
• Drive digital marketing initiatives including social media, CRM, SEO/SEM, performance marketing, and influencer campaigns.
• Collaborate with retail brands (tenants) on joint marketing campaigns and promotional activities.
• Manage public relations, media communications, corporate messaging, and crisis communication.
• Analyze consumer insights and campaign performance to optimize marketing effectiveness and customer experience.
• Coordinate with internal stakeholders and external creative, media, and digital agencies for successful campaign execution.

Desired Candidate Profile:

• 11-15 years of experience in Marketing, Brand Communication, or Corporate Communications.
• Strong expertise in brand strategy, digital marketing, media planning, and stakeholder management.
• Experience in developing and executing integrated marketing campaigns across multiple channels.
• Excellent leadership, communication, presentation, and project management skills.
• Experience in retail, shopping malls, consumer products, lifestyle brands, events, or other customer-focused industries will be preferred.
• Candidates with prior advertising agency experience before moving into a corporate marketing role are highly desirable.

Qualification:

• Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.