Senior Manager - Marketing - Brand IPs/Campaigns & Events

Senior Manager Marketing (Brand IPs, Campaigns & Events)

• Location: Mumbai (BKC)
• Department: Marketing
• Experience: 10 - 12 Years

About the Role:

We are looking for a highly creative and execution-focused Senior Manager Marketing to lead our flagship brand initiatives, intellectual properties (IPs), integrated marketing campaigns, and large-scale events.

This role is ideal for a marketing professional who thrives on building memorable brand experiences, driving customer engagement, and delivering measurable business impact. The successful candidate will be responsible for conceptualizing and executing high-visibility campaigns that strengthen brand equity while collaborating with cross-functional teams and external partners.

Key Responsibilities:

1. Brand IP Development & Management:

• Lead the strategy, planning, and execution of flagship brand properties (IPs) and signature marketing initiatives.
• Conceptualize innovative campaigns that enhance customer engagement and reinforce brand positioning.
• Build scalable marketing properties that create long-term business value.

2. Integrated Marketing Campaigns:

• Develop and execute 360 marketing campaigns across digital, social media, print, PR, on-ground activations, and partner channels.
• Ensure campaigns align with business objectives, customer insights, and brand guidelines.
• Monitor campaign performance and optimize ROI through data-driven decision-making.

3. Events & Experiential Marketing:

• Own the end-to-end execution of corporate events, customer engagement programs, exhibitions, conferences, product launches, and experiential activations.
• Coordinate with agencies, production partners, venues, and vendors to ensure flawless execution.
• Deliver exceptional attendee experiences while maintaining timelines and budgets.

4. Strategic Partnerships:

• Identify and build relationships with industry associations, sponsors, media houses, influencers, and strategic partners.
• Explore collaboration opportunities that expand brand visibility and customer reach.

5. Brand Communication:

• Ensure consistency in messaging across all consumer touchpoints.
• Work closely with internal creative, digital, PR, and business teams to develop impactful communication strategies.
• Strengthen brand awareness through innovative storytelling and integrated marketing initiatives.

6. Stakeholder & Agency Management:

• Collaborate with leadership, sales, business development, digital, and product teams.
• Manage creative, media, event, and digital agencies to deliver high-quality marketing outputs.

7. Budget & Performance Management:

• Manage annual marketing budgets for campaigns, events, and brand initiatives.
• Track KPIs including brand awareness, customer engagement, lead generation, event effectiveness, and campaign ROI.
• Present campaign insights and recommendations to senior leadership.

Desired Candidate Profile:

1. Experience:

• 10-12 years of progressive experience in Brand Marketing, Integrated Marketing, Campaign Management, or Experiential Marketing.
• Demonstrated success in launching and managing large-scale campaigns, marketing IPs, and premium events.
• Experience in lifestyle, hospitality, retail, real estate, media, luxury, consumer brands, or similar customer-centric industries will be highly preferred.

2. Skills & Competencies:

• Brand Strategy & Positioning
• Integrated Marketing Communications (IMC)
• Campaign Planning & Execution
• Events & Experiential Marketing
• Marketing IP Development
• Brand Partnerships & Sponsorships
• Vendor & Agency Management
• Budget Planning & Cost Optimization
• Digital Marketing & Social Media
• Data Analytics & Campaign Performance
• Project Management
• Stakeholder Management
• Excellent Communication & Presentation Skills

3. Educational Qualification:

• MBA / PGDM in Marketing from a reputed institute.
• Additional certifications in Digital Marketing, Brand Management, or Event Marketing will be an advantage.

What We're Looking For:

• A strategic marketer with exceptional execution capabilities.
• Strong leadership, planning, and project management skills.
• Ability to manage multiple high-impact initiatives simultaneously.
• Creative thinker with a strong understanding of consumer behavior and market trends.
• Excellent relationship management and negotiation skills.
• Passion for building memorable brand experiences that deliver measurable business outcomes.