Senior BDM (IT And Non IT) - USA Focus

Location: Remote (India)

Job Type: Full-time

Domain: IT Staffing – Permanent & Contract

Target Market: Small & Mid-Size Businesses (SMB) in the United States

Role Overview

The Business Development Manager (BDM) will be responsible for building and expanding our staffing business in the US SMB market. The role requires strong prospecting, lead-generation, relationship management, and account growth capabilities. The BDM will own the full business development lifecycle—from market research and outreach to client acquisition and ongoing account management.

Key Responsibilities

1. Client Acquisition & Lead Generation

Identify, target, and acquire new SMB clients across the United States for IT permanent and contract staffing needs.

Perform structured outreach via cold calling, email campaigns, LinkedIn, and other digital channels.

Develop and manage a strong sales pipeline; qualify leads based on staffing demand, decision-making structure, and budget.

Conduct market research to identify high-opportunity SMB clusters by industry, location, and technology demands.

2. Sales & Account Management

Engage directly with hiring managers, procurement teams, and business owners to understand staffing requirements.

Present service offerings, rate cards, delivery capability, and business value propositions tailored to SMB needs.

Prepare proposals, SOWs, MSAs, and negotiate rates and contract terms.

3. Collaboration With Recruitment Team

Work closely with India-based recruiting team to ensure timely delivery of qualified candidates.

Provide detailed job requirements, client preferences, and priority levels to recruiters.

Track submittals, interviews, feedback loops, and placement outcomes for both perm and contract roles.

4. Pipeline & Revenue Management

Develop monthly/quarterly sales plans aligned with revenue targets.

Track KPIs: new leads, qualified opportunities, submissions, interviews, closures, and revenue generated.

Maintain accurate documentation in CRM tools (e.g., HubSpot, Zoho, Salesforce).

Forecast revenue and highlight risks or gaps proactively.

5. Relationship Building & Retention

Build long-term relationships with key SMB clients; understand their future hiring roadmap.

Position additional services such as project outsourcing, remote teams, and managed services where relevant.

Ensure high client satisfaction and retention through consistent communication and delivery quality.

Required Skills & Experience

Core Experience

5+ years of experience in US IT and non IT staffing business development (mandatory).

Proven track record in acquiring SMB clients and closing perm + contract staffing deals.

Strong understanding of US job market, time zones, compliance (W2, C2C, 1099), and bill-rate structures.

Excellent cold calling and digital prospecting ability.

Strong negotiation skills with demonstrated ability to close deals.

Ability to present value propositions and consultative sales pitches effectively.

Technical & Domain Skills

Familiarity with technical job roles (e.g., developers, data engineers, cloud engineers, QA, BI, SAP).

Understanding of recruitment workflows, sourcing channels, and candidate lifecycle.

Tools & Platforms

Hands-on experience with CRM tools (HubSpot, Salesforce, Zoho, etc.).

Proficiency with LinkedIn Sales Navigator, Google Workspace, and email automation tools.

Soft Skills

Self-driven, highly organized, and able to work independently in a remote environment.

Excellent written and verbal communication skills (neutral/US accent preferred).

Comfortable working in US time zones (EST/CST/PST overlap).

Performance Metrics (KPIs)

Number of qualified SMB leads generated monthly.

Number of meetings/demo calls booked.

New client acquisitions per quarter.

Number of positions received and closures achieved (perm + contract).

Monthly recurring revenue (MRR) and margin contribution.

Client retention and repeat business.