Chief Sales & Marketing Officer - Home Building

Description:

• National Sales & Revenue Management
• Define and execute annual sales strategies for all regions.
• Achieve national volume, revenue, and profitability targets.
• Develop region-wise sales forecasts and monitor monthly performance.
• Manage pricing strategy, dealer schemes, and institutional contracts.

Channel, Distribution & Network Expansion:

• Oversee appointment and performance of distributors, dealers, and wholesalers across India.
• Build a robust, multi-tier channel network in rural and urban markets.
• Improve product availability, penetration, and brand visibility nationwide.
• Optimize logistics, warehousing, and supply chain coordination.

Institutional / Project Sales:

• Drive sales through infrastructure projects, EPC contractors, government tenders, railways, NHAI, housing boards, and large developers.
• Build long-term relationships with key accounts and project procurement heads.

Team Leadership & Development:

• Lead Regional Managers, Zonal Heads, and State Sales Teams.
• Set KPIs, conduct performance reviews, and ensure field discipline.
• Mentor high-potential sales talent and develop future leaders.
• Ensure alignment with corporate strategy and marketing teams.

Market Intelligence & Competitor Analysis:

• Track competitor pricing, product launches, channel schemes, and regional strategies.
• Identify new growth pockets, underpenetrated geographies, and volume opportunities.
• Evaluate emerging trends (high-strength rebars, corrosion-resistant, FE 550D/600, etc.).

Brand & Market Development:

• Coordinate with marketing for brand campaigns, contractor meets, influencer programs, and on-ground activations.
• Strengthen engagement with contractors, engineers, architects, and fabricators.
• Ensure compliance with brand positioning and technical selling guidelines.

Operational & Financial Controls:

• Oversee credit policy implementation and outstanding collections.
• Monitor distributor ROI, profitability, and working capital.
• Ensure adherence to statutory, commercial, and audit requirements.