Category Head

We are looking for an experienced Category Head to own the end-to-end strategy and growth of the assigned category. The role will be responsible for portfolio strategy, market expansion, product launches, brand positioning, go-to-market execution, and category profitability. The position will work closely with Sales, Innovation, Supply Chain, and other cross-functional teams to drive revenue, market share, and overall business performance.

Key Responsibilities:

• Own the overall category strategy, business plan, revenue growth, profitability, and market expansion.
• Develop the category roadmap based on market trends, consumer/customer insights, competitive landscape, and business priorities.
• Manage the product portfolio, including product positioning, lifecycle management, pricing, promotions, and portfolio rationalization.
• Identify market gaps and growth opportunities and translate them into new product, channel, or market initiatives.
• Lead new product launches from concept and positioning through go-to-market planning and market execution.
• Develop and execute integrated marketing, branding, and category-building initiatives to strengthen market presence.
• Partner with Sales to develop channel strategies, improve market penetration, and drive dealer/distributor engagement.
• Work closely with Innovation and Supply Chain teams to align product development, demand planning, availability, and launch timelines with category objectives.
• Develop and execute GTM strategies across relevant channels and customer segments.
• Monitor category performance, revenue, margins, market share, ROI, campaign effectiveness, and other key business KPIs.
• Conduct regular market, competitor, pricing, and customer analysis to identify risks and opportunities.
• Optimize marketing and promotional investments based on ROI and business impact.
• Build strong relationships with dealers, distributors, key customers, and other channel stakeholders.
• Drive cross-functional initiatives to improve category growth, customer adoption, profitability, and operational effectiveness.
• Lead, mentor, and develop the category team while ensuring effective execution of strategic priorities.

Required Skills:

• 10 - 15 years of experience in Category Management, Product Management, Brand Management, Marketing, or Business Management, preferably in a consumer-facing or distribution-led industry.
• Proven experience in owning category strategy, revenue growth, profitability, and go-to-market execution.
• Strong understanding of product portfolio management, pricing, market analysis, branding, and new product launches.
• Experience working closely with Sales, Supply Chain, Product/Innovation, and channel teams.
• Strong understanding of dealer/distributor/channel management and market expansion.
• Demonstrated ability to manage business KPIs, marketing budgets, ROI, and category performance.
• Strong commercial acumen, analytical ability, strategic thinking, and stakeholder management skills.
• Excellent communication, negotiation, leadership, and team management capabilities.