Associate Director/Director - Sales - B2C - Solar/Energy

Top 3 required skills:
- B2C Business Development & Sales Leadership
- Channel & Partner Ecosystem Management
- Team & Stakeholder Management
Role Objective:
To lead and scale the B2C Solar business by driving customer acquisition, revenue growth, profitability, and market expansion through a robust channel and EPC partner ecosystem. The role is responsible for owning the end-to-end consumer business lifecycle - from go-to-market strategy, sales, and customer acquisition to installation and after-sales experience - while ensuring operational excellence and superior customer satisfaction.
Role Responsibilities:

- Drive customer acquisition and market penetration through a strong network of Channel Partners, Dealers, Distributors, and EPC partners.
- Drive revenue growth, profitability, and installation targets while ensuring operational excellence.
- Develop sales strategies, prepare techno-commercial proposals, negotiate commercial terms, and close business deals.
- Lead end-to-end customer lifecycle management, ensuring superior customer experience from lead generation and sales to installation and after-sales support.
- Own end-to-end installation lifecycle through EPC partners, ensuring timely and quality project execution.
- Monitor market trends, competitor activities, and customer requirements to identify growth opportunities and refine go-to-market strategies.
- Execute go-to-market (GTM) strategies, consumer promotions, pricing, and demand-generation initiatives to accelerate business growth.
- Lead, coach, and mentor the sales team to enhance capability, drive performance, and achieve business objectives.
- Review business performance regularly and present actionable insights, growth plans, and performance updates to senior leadership.
Qualification & Experience:
- Work Experience: 1015 years of experience in Sales and Business Development within the solar or renewable energy industry.
- Demonstrated experience in managing channel partners, EPCs.
Knowledge/ Skills:
- Strong understanding of solar modules, cells, inverters, battery energy storage systems (BESS/ESS), and other renewable energy solutions, with the ability to position techno-commercial value propositions.
- Strong leadership, stakeholder management, and problem-solving skills. High level of ownership, willingness to set up things from scratch.
Education:
- B. Tech / Any other graduate with relevant experience can also be considered. Essential MBA Desirable.