SaaS Marketing Executive

By admin / January 6, 2026

• We are looking for a SaaS Marketing Executive who can drive growth for our software product
• through digital marketing, lead generation, and brand-building initiatives. The role focuses on
• increasing sign-ups, demos, and customer engagement using performance-driven online
• marketing channels.

Key Responsibilities

• Plan and execute digital marketing campaigns for SaaS products
• Generate qualified leads through paid ads, SEO, social media, and email marketing
• Manage website content, landing pages, and conversion funnels
• Track and analyze key performance metrics such as leads, CAC, conversions, and

retention

• Work closely with sales and product teams to align positioning and messaging
• Manage social media presence, product announcements, and feature launches
• Conduct competitor analysis and market research to identify growth opportunities

Required Skills

• Understanding of SaaS business models (B2B / B2C)
• Hands-on knowledge of digital marketing channels (Google Ads, Meta Ads, SEO basics)
• Strong content writing and marketing communication skills
• Familiarity with tools such as Google Analytics, Search Console, CRM platforms

(HubSpot, Zoho, or similar)

• Data-driven mindset with the ability to test, analyze, and optimize campaigns

• Graduation or post-graduation in a relevant field such as:( Marketing/Business Administration/Management/ IT / Computer Applications (with marketing exposure))

• Certifications in digital marketing are an added advantage

Job Type: Full Time-Onsite

Job Location: Lalghati Bhopal

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