MyHQ - Digital Growth Manager

What is the role:
Tapping, delivering and growing serviceable demand every month & quarter to all business lines.
Team: Growth Marketing | myHQ
Location: Bangalore
About myHQ:
myHQ is Indias largest flexible workspace solutions platform. We empower todays workforce with the freedom to work from anywhere via our tech-driven workspace products day passes, meeting rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+ cities, weve served over 100,000 professionals and businesses.
Backed by ANAROCK, one of Indias largest real estate consultancies, were now scaling across the country with a strong focus on enterprise growth and product-led acquisition.
Why this role exists:
Digital already drives a large part of our pipeline, but scale brings a new problem: quality > quantity. Were looking for someone to own digital acquisition as a business function, not a collection of channels. This role exists to:
- Build predictable inbound demand
- Scale enterprise-quality leads
- Make smart bets across paid, organic and platform-led acquisition
- Ensure every rupee spent or page published ties back to revenue
Key Responsibilities:
End-to-End Digital Demand:
- Own all digital lead-generation channels, organic and inorganic:
1. SEO
2. Paid Search (Google)
3. Paid Social (Meta, LinkedIn, etc.)
4. Organic content & distribution
5. Lead efficiency: Driving projects around ABM/outreach, cross sell / upsell, journeys & comms on existing database
- Define channel-wise roles across funnel stages (discovery - intent - conversion).
- Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution.
Performance Marketing (Paid Channels):
- Own and scale paid acquisition across:
1. Google Search
2. Meta (Facebook & Instagram)
3. LinkedIn and other relevant B2B platforms
- Decide where paid makes sense and where it doesnt.
- Drive:
1. Audience & intent segmentation
2. Landing page & funnel optimisation
- Reduce dependence on low-quality or brand-only traffic.
Organic Growth & Compounding Channels:
- Own SEO as a long-term growth moat (tech, content, authority).
- Build organic demand via:
1. Search-led content
2. Programmatic pages (cities, categories, use cases)
3. Local SEO and platform presence
- Ensure organic efforts compound and lower blended CAC over time.
Platform-Led & Experimentation Channels:
- Identify and test new lead-gen surfaces:
1. Aggregators
2. Listing platforms
3. Partnerships with demand marketplaces
- Run rapid experiments to validate:
1. Channel viability
2. Lead quality
3. Scalability
- Kill what doesnt work - quickly.