Digital Marketing Executive

Key Responsibilities (The Digital & The Ground)

1. Visual Content & Campaign Management:
• Design and create high-impact marketing visuals and short video concepts (Reels, Stories) for social media and performance ads.
• MANDATORY: Proficiency in Graphic Designing
• Highly Desirable: Experience using AI tools for quick video/Reel generation.
• Optimize paid campaigns (PPC, Social) to meet aggressive Lead Generation (LG) and CPA targets.
2. Sales Alignment & Coordination:
• Act as the primary liaison with the Sales Team, ensuring digital strategies directly support regional sales goals.
• Manage MQL-to-SQL handoff via CRM for efficient lead conversion.
3. On-Ground Execution & Logistics:
• Responsible for planning, logistics, and flawless execution of all field marketing and sales enablement events at different locations.
• Manage local vendors and ensure all on-ground branding materials are delivered perfectly and on time.
• Track and report the effectiveness (ROI, lead quality) of all campaigns, both online and physical.

Candidate Profile

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 2 to 4years of hands-on experience in Digital/Performance Marketing.
• Technical Proficiency: Expertise in Google Ads, Meta Ads Manager, Google Analytics, and Graphic Design Software- Canva, Photoshop etc
• Skills: Exceptional organizational, multi-tasking, and strong communication skills to coordinate cross-functional teams.