Channel Sales Manager

About Nanta Tech Limited

Nanta Tech Limited is a leading technology solutions provider delivering innovative Professional Audio-Visual (Pro AV), Collaboration, Interactive Display, Active LED, Digital Signage, Video Conferencing, and Enterprise Technology Solutions across India. We partner with global technology brands to provide cutting-edge solutions to corporate enterprises, education, healthcare, government, hospitality, retail, and other industry verticals.

We are looking for a dynamic Channel Sales Manager to lead our Pan India channel sales operations by developing and managing distributors, system integrators, VARs, consultants, and strategic partners.

Role Overview

As the Channel Sales Manager, you will be responsible for expanding Nanta Techs nationwide partner ecosystem, driving channel sales, increasing market penetration, and achieving revenue targets. The ideal candidate should have a strong network within the Professional AV and Enterprise Technology industry and a proven track record of building successful channel partnerships.

Key Responsibilities

* Develop and execute a comprehensive Pan India channel sales strategy aligned with company growth objectives.

* Identify, appoint, onboard, and manage distributors, dealers, Value Added Resellers (VARs), system integrators, consultants, and strategic channel partners.

* Build and strengthen relationships with enterprise customers, consultants, OEMs, and channel partners across India.

* Drive business growth through effective partner enablement, training, joint business planning, and sales support.

* Expand market presence across Metro, Tier 1, Tier 2, and Tier 3 cities.

* Generate new business opportunities while strengthening existing partner relationships.

* Conduct regular business reviews with channel partners to improve sales performance and profitability.

* Prepare sales forecasts, pipeline reports, territory plans, and business performance reviews.

* Collaborate closely with product management, pre-sales, marketing, and technical teams to deliver customer-focused solutions.

* Analyze market trends, competitor activities, pricing strategies, and customer requirements to identify growth opportunities.

* Represent Nanta Tech at industry events, exhibitions, partner conferences, and customer meetings.

* Ensure achievement of monthly, quarterly, and annual revenue targets.

* Mandatory Qualifications & Experience

Candidates not meeting the following criteria will not be considered.

* Bachelors Degree in Engineering, Business Administration, Marketing, or a related field.

* Minimum 3–8 years of Channel Sales experience in Professional Audio Visual (AV), Unified Communication & Collaboration, Interactive Displays, Active LED, Digital Signage, Enterprise IT, or related technology industries.

* Proven experience in appointing and managing distributors, system integrators, dealers, VARs, and channel partners across India.

* Demonstrated success in consistently achieving and exceeding sales targets.

* Strong understanding of channel sales models, partner programs, business development, and enterprise sales.

* Existing network of channel partners, distributors, and system integrators within the Professional AV/IT ecosystem is mandatory.

* Excellent negotiation, communication, presentation, and relationship management skills.

* Strong analytical and business planning capabilities.

* Willingness to travel extensively across India (50–70%).