Performance Marketing Specialist

The Performance Specialist owns the end-to-end growth loop — from traffic acquisition to conversion, attribution, and ROI — across paid media, AI agents, and CRM. This role ensures every dirham spent produces measurable business return.

Key Responsibilities:

Paid Media

• Manage Meta Ads, Google Ads, and other paid channels.
• Build and optimize funnels for local and international markets.
• Control budgets, CPL, CPA, and ROAS.

Tracking & Attribution

• Implement and monitor:
• Meta CAPI
• Google Enhanced Conversions
• CRM-based offline conversions
• Ensure correct attribution between ads → leads → qualified → booked → closed

• Analyze lead quality, agent performance, AI performance, and conversion leaks
• Improve landing pages, forms, targeting, creatives, and scripts

• Build weekly/monthly dashboards on spend, CPL, quality, ROI, and revenue
• Provide actionable insights, not just reports

3+ years in performance marketing or growth roles.

• Hands-on experience with:
• Meta Ads
• Google Ads
• Analytics, attribution, and tracking
• Strong data analysis and funnel optimization mindset