An AI agent that applies to roles like this on employers' own sites. 25 applications free, no card needed.
Job Description
Join us as a Digital Analyst
- In this key role, youll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience
- Youll be partnering with the Digital business, using data to drive effortless digital customer experiences
- This is an opportunity to act as a trusted adviser on any matters relating to digital data and help the bank deliver a best-in-class digital experience
- Were offering this role at vice president level
What youll do
As a Digital Analyst, youll be defining and developing suitable metrics to ensure the digital business have a clear view of success. Youll also be undertaking detailed analysis of digital data to generate business intelligence.
In Addition, Youll Be
- Providing expert consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
- Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools
- Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences
- Providing formal training and informal coaching to support to stakeholders, with the aim of enabling self-service of analytical tools
The skills youll need
Well look to you to bring hands on experience with digital analytic tools and platforms, along with significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. Youll need at least twelve years of experience in digital analytics, leveraging tools such as Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer (AJO) to generate actionable insights from digital channels that drive customer engagement and enhance digital experiences.
Youll act as a subject matter expert on digital analytics platforms and data strategy, partnering with business stakeholders as a trusted advisor to deliver data-driven customer outcomes. Youll be responsible for translating business requirements into effective measurement and optimization solutions, collaborating closely with digital tagging developers to ensure accurate implementation and solution design. Strong experience in customer journey analysis, personalization, experimentation, digital performance measurement, and mentoring junior team members is essential.
Youll Also Demonstrate
- Significant experience of delivering the optimisation of campaigns and large scale personalisation programmes
- Significant experience of managing, configuring and utilising a data management platform to optimise performance media spend
- A solid understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
- A good working knowledge of digital journey design and product process, as well as SEO and digital marketing
- The ability to interpret complex business requirements and manage demands of multiple stakeholders in a fast-paced environment with competing priorities
- Excellent communication skills, including the ability to present in senior forums and influence business decisions and stakeholders with the use of insight
Skills
Digital MarketingMediaOptimizationMarketingSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
NatWest Group plc, a leading banking and insurance entity headquartered in Edinburgh, Scotland, provides a diverse range of financial services.
This prestigious group encompasses various banking brands, catering to personal and business banking needs, as well as offering services in private banking, investment banking, insurance, and corporate finance. Its prominent subsidiaries in the United Kingdom include National Westminster Bank, Royal Bank of Scotland, NatWest Markets, and Coutts, with the group also responsible for issuing banknotes in Scotland and Northern Ireland.
Historically, before the turmoil of the 2008 financial crisis, NatWest Group had ascended to become the world’s largest bank for a brief duration. It ranked as the second-largest in the UK and Europe, and fifth globally in terms of market capitalisation. However, the crisis led to a dramatic fall in its standings due to a plummeting share price and a significant erosion of confidence, necessitating a bailout through the 2008 United Kingdom bank rescue package. At one point in 2009, it became the largest company globally by assets (£1.9 trillion) and liabilities (£1.8 trillion).
The UK government, which had acquired a majority share as part of the bailout, maintained control until 28 March 2022, with the stake managed by UK Government Investments. Since then, the government has gradually reduced its shareholding through various transactions.
NatWest Group is listed on major stock exchanges, including the London Stock Exchange and the New York Stock Exchange. For those interested in exploring a career with NatWest, the group offers myriad opportunities across its extensive network. Positions are available in various fields, including banking, finance, technology, and customer service, reflecting the company's commitment to innovation and excellence in the financial sector. NatWest Group's career prospects are aimed at individuals seeking to contribute to a dynamic, evolving landscape, emphasizing professional growth and development within a globally recognized banking institution.
Similar Jobs
View all
New Digital Marketing/Marketing roles in Bengaluru / Bangalore.
One email a day. Unsubscribe any time.
