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Job Description
NEOLYTIX
Performance Marketing Specialist – US HealthcareFUNCTION
Performance MarketingEXPERIENCE
4–5 YearsLOCATION
Gurugram (Onsite)MARKET
US Healthcare
Role Overview
The Performance Marketing Specialist will own paid and organic growth across channels — developing, executing, and optimizing PPC campaigns across Google, Meta, and LinkedIn, and driving SEO to grow organic visibility and traffic. The ideal candidate is data-driven and results-oriented, comfortable across both paid media and search, and experienced managing campaigns that target US audiences.
Key Responsibilities
Paid Media (PPC)
- Develop and manage PPC strategies aligned with client goals and US market trends
- Execute and optimize campaigns across Google Ads, LinkedIn, and Meta platforms (Facebook and Instagram)
- Forecast leads within a given ad budget to set clear expectations
- Track and manage budgets effectively, ensuring ROI and conversion objectives are met
- Develop and execute SEO strategy — on-page, technical, and content-driven — to grow organic visibility and traffic
- Conduct keyword research spanning paid and organic, and align content and landing pages to search intent
- Monitor rankings, organic performance, and technical health, and prioritize fixes and opportunities
- Coordinate paid and organic efforts so the two channels reinforce, rather than compete with, each other
- Set up trackers and measurement metrics to monitor paid and organic performance
- Conduct regular performance analysis and audience-targeting refinement across channels
- Prepare detailed performance reports with insights and optimization recommendations
- Collaborate with account managers and design/content teams on high-performing creatives, content, and landing pages
- Stay updated with US digital marketing trends, platform and algorithm updates, and compliance standards
Must-Have
- 3+ years in performance marketing for the US market (healthcare), spanning paid media and SEO
- Hands-on PPC experience with a proven track record of optimizing ad spend and achieving measurable ROI
- Hands-on SEO experience — on-page, technical, and content-driven — with demonstrable organic growth
- Proficiency with Google Ads, Google Analytics (GA4), Bing Ads, Meta Ads Manager, and SEO tools (Google Search Console, SEMrush, Ahrefs, or similar)
- Strong analytical skills with experience in performance reporting and data visualization (Google Sheets, Looker Studio, or similar tools)
- Excellent communication and client-facing skills
- Google Ads certification; SEO certification a plus
US Healthcare Focus
- Run paid campaigns for a specialised, high-value US healthcare audience.Full-Funnel Ownership
- Own strategy, execution, and optimization end to end across paid media and organic search.Data-Driven Culture
- Decisions grounded in tracking, reporting, and measurable ROI — not guesswork.Direct Client Impact
- Work closely with account and design teams on results clients can see.
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Skills
Digital MarketingGoogle AdsKeyword ResearchMediaOptimizationPaid MediaMarketingSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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