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Job Description
About The Role
Were looking for a strategic, hands?on Content Marketing Manager to lead our full?funnel content strategy and drive inbound growth. Youll own content across SEO/AEO, editorial, product education, and lifecycle communicationsespecially within compliance?heavy industries like HR tech, payroll, or fintech. If you excel at simplifying complex topics and delivering measurable impact, this role is for you.
Key Responsibilities
- Own and execute the full?funnel content strategy across acquisition, engagement, and retention
- Lead SEO and AI?search optimization (keywords, on?page, structured content, schema)
- Manage the editorial roadmap and blog strategy with strong alignment to ICPs and priority verticals
- Simplify complex HR, payroll, and compliance topics into clear, high?impact content
- Partner with Demand Gen and Sales to create campaign, enablement, and objection?handling assets
- Develop lifecycle content (email, in?app, education) to support onboarding, adoption, and retention
- Track performance (traffic, rankings, engagement, pipeline) and continuously optimize
- Stay current on compliance trends and AI?search best practices to keep content competitive
- Use HubSpot, Salesforce, SEO tools, and messaging platforms to execute and measure programs
- 5+ years in content marketing, SEO, or editorial roles within B2B SaaS (HR tech, payroll, fintech preferred).
- Proven ability to drive inbound growth and content?assisted pipeline.
- Strong writing, editorial, and project management skills.
Our culture is built on behaviors we commit toevery day, in every role:
- Win Together - We operate as one team with one mission. Collaboration over silos, always.
- Deliver Results - We own outcomes. No excusesjust accountability and impact.
- Raise the Bar - We pursue progress relentlessly. Better today; stronger tomorrow.
- Decide and Drive - We take action with clarity and confidence. Perfection isnt the goalmomentum is.
- Bring the Energy - We show up with positivity and intention. Because the right mindset fuels performance.
Skills
Content StrategyHubspotOptimizationMarketingSeoMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
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