Netlink Software - Director - Product Marketing

• Go-to-Market Strategy: Develop and execute a comprehensive go-to-market (GTM) strategy for the analytics product.
• Market Research & Competitive Analysis: Conduct research to understand market trends, customer pain points, and competitive positioning to refine product strategy.
• Positioning & Messaging: Craft compelling and differentiated messaging that highlights the unique value of our product.
• Content & Collateral Development: Create engaging content, including whitepapers, case studies, blogs, presentations, and sales enablement materials.
• Demand Generation & Lead Nurturing: Drive campaigns that attract and convert leads.
• Sales Enablement & Collaboration: Collaborate and equip the sales team with the necessary training and materials to effectively communicate product value to customers.
• Collaboration with Product Management: Work closely with product and growth teams to align marketing strategies with overall product vision.
• Performance Tracking & Optimization: Measure the success of marketing initiatives and optimize campaigns based on data-driven insights.

Qualifications & Skills:

• 10+ years of experience in product marketing, preferably in SaaS, Business Analytics, or Data Science industries.
• Strong understanding of Business Intelligence (BI), data analytics, and AI-driven insights.
• Proven experience in GTM strategies, demand generation, and sales enablement.
• Excellent storytelling, content creation, and communication skills.
• Proficiency in marketing automation tools, CRM software, and data analytics platforms