Netlink Software - Head - Marketing - BI & Analytics Products

About Netlink Software:

Netlink Software is a US-based MNC and a premier provider of professional IT, supply chain, and business process solutions. Founded in 1999, Netlink works with global brands including Starbucks, General Motors, Visteon, Lear, Dish, AT&T, BMW, Lufthansa, Delphi, Land Rover, Ford, Daimler, Takata and Rexall. With average annual revenue growth exceeding 100% since inception, Netlink today operates across 46 countries with 13 sales offices, 11 operational centres, 6 delivery centres and 3 data centres.

About Lumenore (Netlink's Product):

Lumenore is Netlink's BI & Analytics platform - built to make analytics simple, flexible and powerful. With unique capabilities like NLQ-powered conversational analytics ("AskMe Anything") and AI-recommended insights ("Do You Know"), Lumenore helps enterprises across customer service, manufacturing, telecom, automotive and marketing streamline operations and speed up decision-making. Since 2013, businesses worldwide have used Lumenore to drive productivity and enable collaborative, data-driven decisions.

The Opportunity:

We are a fast-scaling BI & Analytics SaaS platform taking on established incumbents - Tableau, Power BI, Qlik, ThoughtSpot and Fabric - in a crowded global market. We're looking for a Head of Marketing who can build a strategic marketing function from the ground up and own it end-to-end: from narrative and positioning to pipeline and revenue impact.

This is a true player-coach mandate - you'll set the strategy, and you'll also roll up your sleeves on campaigns, content and experimentation. Your primary charter is North America (US & Canada), with a clear growth mandate in Southeast Asia (Singapore, Malaysia, Indonesia).

If you've built marketing engines for B2B SaaS products, understand how enterprise buyers evaluate data/analytics platforms, and want to shape a category narrative rather than just execute someone else's playbook - this role is built for you.

What Success Looks Like (First 12 - 18 Months):

• A sharp, differentiated market narrative that clearly separates you from Tableau/Power BI/Qlik/ThoughtSpot in the minds of NA & SEA buyers
• A predictable, repeatable demand-gen engine driving qualified pipeline from US, Canada & SEA
• A compelling library of case studies and vertical stories that Sales actively pulls (not pushes)
• A lean, high-performing marketing team running on clear KPIs and rhythms

What You'll Own:

Strategy & Positioning:

• Define and execute a North America - first GTM strategy, with a focused growth motion for Southeast Asia
• Craft differentiated messaging around product value, AI capabilities and use-case depth
• Own brand consistency across website, campaigns, analyst relations and sales collateral
• Drive PR, partnerships and thought-leadership aligned to target personas

Insight-Led Marketing:

• Run deep competitive & market research across the BI/analytics landscape
• Convert customer, prospect and lost-deal insights into messaging, roadmap input and campaign themes
• Maintain sharp, current competitive playbooks (Tableau, Power BI, Qlik, ThoughtSpot, etc.)

Demand Generation & Growth:

• Build end-to-end demand-gen programs - ABM, paid social, SEM, content syndication, email, webinars, events
• Own marketing-sourced/influenced pipeline targets jointly with Sales
• Partner with Product & Growth on freemium/trial/PLG funnel optimization
• Segment and prioritize ICPs and verticals with tailored narratives

Content & Enablement:

• Build a high-impact content engine - whitepapers, case studies, battlecards, blogs, demo narratives
• Equip Sales with the tools to win - discovery guides, ROI narratives, objection handling
• Build joint programs with regional partners, resellers and SIs

Team & Operating Rhythm:

• Build and lead a lean, high-performing marketing team (content, digital, demand-gen)
• Partner closely with Product, Sales, CS and Leadership on GTM and roadmap alignment
• Establish quarterly GTM plans, campaign calendars, retros and reporting cadences
• Own the MarTech stack - HubSpot/Marketo, Salesforce, GA - and marketing KPIs (MQL/PQL/SQL, pipeline, CAC, channel ROI)

What We're Looking For:

• 10+ years in B2B SaaS marketing, including 5+ years in product marketing / demand generation for analytics, BI or data products
• Proven experience building marketing for North American B2B buyers (CIOs, data leaders, business functions)
• Exposure to Southeast Asian B2B SaaS markets highly preferred (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines)
• Strong grip on BI/AI-driven products - familiarity with Tableau, Power BI, Qlik, ThoughtSpot, Looker or Fabric
• Track record of designing GTM strategies and demand-gen programs that convert into measurable pipeline and revenue
• Experience supporting PLG/freemium/trial-led motions is a strong plus
• Exceptional storytelling ability - you can turn complex analytics concepts into crisp narratives for both executives and practitioners
• Hands-on with marketing automation and CRM tools (HubSpot/Marketo, Salesforce, GA)
• A leader who mentors well but is equally comfortable being in the weeds
• Comfortable working across US and SEA time zones; willing to travel as needed