NODWIN Gaming - Marketing Lead

About the Role:

We are looking for a dynamic, creative, and strategic Marketing Lead to drive the localization, execution, and optimization of marketing initiatives for MOBA genre games.

This is a unique opportunity to shape the growth journey of a global gaming brand in one of the worlds most vibrant gaming communities.

You will serve as a vital bridge between our global publishing HQ and local operations, ensuring that all marketing efforts are deeply aligned with cultural nuances, gamer behavior, and content trends in India.

Key Responsibilities:

Market Intelligence & Trend Analysis

- Monitor and analyze emerging trends within Indias gaming ecosystem, with a focus on user behavior, content formats, and genre popularity.

- Gather and organize insights on local and regional gaming products and competitors.

Localized Strategy Development

- Design and execute integrated marketing strategies tailored to the Indian gaming audience.

- Lead brand positioning and user acquisition initiatives in alignment with company goals.

Campaign & Content Execution

- Plan and manage end-to-end marketing campaigns across offline, digital, influencer, and community channels.

- Drive high-impact brand collaborations and on-ground activations to build a strong player community.

Cross-functional Coordination

- Collaborate with HQ and internal teams (content, product, community, design) to localize global campaigns.

- Manage partnerships with agencies, vendors, creators, and platforms for smooth rollout and execution.

Performance Review & Optimization

- Analyze KPIs and campaign performance, present actionable insights and recommendations for improvement.

- Provide first-hand market feedback and data to HQ to guide decision-making.

What Were Looking For:

Experience:

- 5+ years of experience in marketing, brand management, or publishing within the gaming industry.

- Proven success in launching and scaling campaigns for high DAU games, preferably in MOBA genre or competitive gaming categories.

Skills:

- Deep understanding of the Indian gaming market, gamer personas, and content culture.

- Strong strategic thinking, analytical mindset, and creative storytelling abilities.

- Excellent communication, project management, and vendor coordination skills.

Mindset & Culture Fit:

- Passionate gamer with a hands-on approach and proactive attitude.

- Adaptable, collaborative, and able to perform under tight deadlines and in fast-moving environments.

- Ability to integrate resources, build meaningful local partnerships, and work seamlessly across cultures.

Languages:

- Proficiency in English is a must.

- Hindi or other major Indian languages are a strong plus.

- Prior work experience in India or within culturally diverse teams is highly desirable.

Why Join Us?

- Be part of a global gaming company bringing world-class gaming experiences to India.

- Youll have the creative freedom to build something meaningful from the ground up while working with passionate, like-minded professionals who live and breathe games.