NODWIN Gaming - Marketing Lead

About the Role:

We are looking for a dynamic, creative, and strategic Marketing Lead to drive the localization, execution, and optimization of marketing initiatives for Marketing.

This is a unique opportunity to shape the growth journey of a global gaming brand in one of the worlds most vibrant gaming communities.

You will serve as a vital bridge between our global publishing HQ and local operations, ensuring that all marketing efforts are deeply aligned with cultural nuances, gamer behavior, and content trends in India.

Social Media & Digital Growth

• Drive follower growth across digital platforms such as YouTube, Instagram etc
• Plan and oversee all content calendars, campaigns, and creative approvals
• Guide and execute client-tie-in campaigns (e.g., movies, IPs)
• Lead Cosplay rebranding and handle content and community strategy

Performance Marketing & Campaigns

• Plan & execute 90-day marketing campaigns for each city edition
• Guide performance marketing across awareness, engagement, and sales
• Execute offers concepts like Superfan Pass and drive offline campaigns (radio, influencers) etc
• Increase in ticket sales via in-house promotions

Design & Creative Oversight

• Approve 100% of creative assets across digital, print, and branding
• Define seasonal themes, visual tone, and event-based branding
• Review key marketing collaterals (Superfan boxes, Volunteer kits, collaterals)

Ticketing & CRM (District Coordination)

• Act as the key point of contact with District (ticketing partner)
• Align on communication milestones, campaign assets, CRM messaging
• Review and approve all outbound CRM communication

Video Production & Content Creation

• Onboard and brief video vendors for event and client deliverables
• Supervise pre-event, on-ground, and post-event content strategy and execution
• Ensure quality control and brand consistency across all video assets
• To work and grow organic views

Cross-Functional Coordination & Website

• Ensure 100% timely updates on website and social platforms
• Align with sales, operations, and content teams on deliverables and timelines
• Coordinate sponsor branding, deliverables, and announcements
• Support NODWIN Arena media requirements during live events

Requirements:

Experience: 7-8 years in marketing, content strategy, or digital brand management (preferably in live events, entertainment, or pop culture domains)

• Education: Graduate in Marketing, Mass Communication, Media, or a related field; Postgraduate preferred

Skills:

• Strong knowledge of digital marketing platforms (Meta, Google Ads, etc.)
• Content planning and creative direction
• Strong copy, visual, and design sensibility
• Experience managing influencer, CRM, and performance marketing
• Vendor & agency management
• Cross-functional communication and project coordination
• Familiarity with tools like Meta Business Manager, Mailchimp, Hubspot, or equivalent
• Ability to handle high-pressure timelines and multi-city campaign rollout