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Job Description
- Developing the school marketing plan and budget, in line with regional priorities
- Planning and delivering campaigns that grow enquiries and enrolments
- Using data, market research and competitor insight to measure results and spot opportunities
- Creating high-quality marketing materials across print and digital channels
- Applying the Nord Anglia and school brand consistently across all touchpoints
- Working closely with admissions, communications and digital colleagues, and the regional Marketing, Admissions and Communications (MAC) team
- Managing agencies and freelance suppliers
- Leading, managing and developing a team of four Marketing Executives and Officers
- Experience in marketing, brand or communications, ideally in a premium or education setting
- A track record of planning and running successful multi-channel campaigns
- Experience leading and developing a marketing team
- Strong project management skills and the ability to manage several deadlines at once
- A good eye for creative and design, with strong attention to detail
- Confidence using data to measure and report on results
- Knowledge of the Abu Dhabi and wider UAE market (desirable)
- Working knowledge of Adobe Creative Suite - Photoshop, Illustrator, InDesign (desirable)
Skills
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