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Job Description
Role: Senior Performance Marketing Specialist
Location: Jaipur (On-Site)
Experience: 3+ Years
About The Role
We are looking for a hands-on Digital Marketing Specialist with strong expertise in Performance Marketing, SEO, Local SEO, and AI Search Optimization (GEO). The candidate will be responsible for generating qualified leads, improving organic visibility, optimizing ad spend, and growing brand presence across multiple industries including Healthcare, CA/Finance, IT Services, and Software.
Key Responsibilities Performance Marketing
- Manage and optimize Meta Ads, Google Ads, and YouTube Ads.
- Reduce Cost Per Lead (CPL) and improve ROAS.
- Execute audience targeting, retargeting, A/B testing, and conversion optimization.
- Monitor campaign performance and scale profitable campaigns.
- Execute On-Page, Off-Page, Technical, and Local SEO strategies.
- Optimize websites for AI-driven search platforms and LLMs (ChatGPT, Gemini, Perplexity, etc.).
- Implement schema markup, entity SEO, content clusters, and topical authority strategies.
- Improve rankings, organic traffic, and AI search visibility.
- Manage and optimize Google Business Profiles.
- Improve local rankings, reviews, citations, and map visibility.
- Ensure NAP consistency and local search optimization.
- Track and report campaign performance using GA4, Google Search Console, GTM, and Looker Studio.
- Monitor KPIs including CPL, ROAS, organic traffic, conversions, and lead quality.
- Meta Ads Manager
- Google Ads
- YouTube Ads
- Conversion Rate Optimization (CRO)
- Technical SEO
- On-Page & Off-Page SEO
- Local SEO
- Schema Markup
- GEO (Generative Engine Optimization)
- GA4
- Google Tag Manager
- Google Search Console
- Ahrefs / SEMrush
- Screaming Frog
- Looker Studio
- ChatGPT, Gemini, Perplexity
- 3+ years of hands-on experience in Digital Marketing.
- Proven experience managing Meta and Google Ads campaigns.
- Demonstrated success in SEO rankings and lead generation.
- Experience handling multiple client accounts and industries.
- Strong understanding of modern SEO, AI search optimization, and local SEO.
Skills: conversion rate optimization,cro,geo,digital marketing,ai search,meta ads,seo,facebook ads manager,technical seo,cost per lead (cpl),ga4,google ads,youtube ads,copywriting,meta ads manager,performance marketing,lead generation
Skills
Digital MarketingCampaign PerformanceCopywritingFacebook AdsGoogle AdsGoogle Tag ManagerLocal SeoOptimizationMarketingTechnical SeoSeoDigital Marketing SpecialistIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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