Lifecycle Marketing Manager

About the Role

Were looking for an execution-focused marketer to manage lifecycle communication across both customer and driver funnels for Bike Taxi, Auto, and Cabs.

This role will own end-to-end campaign execution across channels, audience segmentation, experimentation, and performance tracking. The ideal candidate should be comfortable operating at scale and driving campaigns independently.

Key Responsibilities

• Execute campaigns across Push NotOLAifications, WhatsApp, SMS, Email, IVR, and in-app channels for both customers and driver partners.

• Build audience cohorts using SQL for acquisition, retention, reactivation, and engagement campaigns.
• Conduct A/B testing and test-control analysis to measure campaign impact.
• Track campaign performance metrics and optimize communication journeys.
• Manage automated lifecycle journeys across onboarding, activation, retention, churn prevention, and reactivation.
• Work with product, analytics, category, and design teams to execute campaigns at scale.
• Write clear communication copy and manage regional adaptations where required.

Requirements

• 2–4 years of experience in CRM, lifecycle marketing, retention marketing, growth marketing, or similar roles.
• Hands-on experience with MoEngage (mandatory)
• Strong SQL skills for cohort creation and campaign analysis (mandatory)
• Experience managing multi-channel campaigns at scale
• Strong analytical and execution skills