Brand Manager - Strategy & New Product Development - FMCG

Location : Bangalore

Experience : 4 - 8 Years

About the Role :

We are looking for a strategic and consumer-centric brand leader to drive brand growth through insight-led innovation, new product development, and integrated marketing. This role will own brand positioning, support category expansion, and deliver impactful campaigns that strengthen brand relevance and accelerate business growth.

Key Responsibilities :

• Drive overall brand strategy, positioning, and communication architecture.
• Lead consumer and market insight generation to identify growth opportunities and emerging trends.
• Support end-to-end new product development (NPD) and product launch planning.
• Conceptualize and execute integrated campaigns across digital, influencer, PR, social, and offline channels.
• Monitor brand health metrics, campaign performance, and ROI to derive actionable insights.
• Develop compelling storytelling and ensure consistency across all consumer touchpoints.
• Partner with cross-functional teams including Product, R&D, Sales, Design, Media, and external agencies to deliver business objectives.
• Ensure claims, communication, and brand assets are aligned with regulatory and quality standards.
• Drive category growth initiatives and strengthen brand equity through innovation and consumer-first thinking.

Ideal Candidate :

• 4 - 8 years of experience in Brand Management, Innovation, or Marketing Strategy.
• MBA from a Tier I institute preferred.
• Experience in FMCG, skincare, fashion, wellness, nutrition, luxury or allied consumer categories.
• Hands-on exposure to NPD, brand strategy, integrated campaigns, and consumer insights.
• Strong analytical mindset with experience interpreting market trends and brand metrics.
• Proven ability to collaborate across functions and manage multiple stakeholders.
• Passion for building brands and creating meaningful consumer experiences.