Product Growth Manager - User Retention & Behaviour

Designation: Product Growth Manager - Retention & Engagement

Location: Bangalore | Experience: 5 - 8 years

Role:

This is a product-led retention role, not a traditional CRM/lifecycle marketing role. Own consumer retention and repeat usage by understanding user behaviour and building product-led experiences that create engagement and habit loops.

Key Responsibilities:

• Analyse cohorts, funnels and user behaviour to identify retention opportunities.
• Drive product features, journeys, personalisation, loyalty and engagement initiatives that increase repeat usage and frequency.
• Partner with Product, Data, Design and CRM to build and launch retention interventions.
• Run A/B experiments and measure impact on retention, frequency, repeat rate and LTV.

Ideal Profile:

• 5 - 8 years in Product Growth / Consumer Growth / Retention / Product Management.
• 2+ recent years in B2C/D2C app based product companies.
• Proven experience driving retention through product features and user experience, not just CRM campaigns.
• Strong in cohorts, experimentation, product analytics and LTV.